Stop Spewing Mobile Wallet BS
By Ron Shevlin
If I’ve learned anything about doing consumer research it’s this: You can’t ask consumers their opinions about things that they don’t know.
So, feel free to publicize your research about which mobile wallets are most popular with consumers, if you want, but I’m not buying any of it.
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comScore recently conducted a study regarding consumers’ awareness of mobile wallets and found the following (chart pulled from a Venture Beat article):
According to the study, nearly half of all consumers (assuming the study was a study of all consumers) have used PayPal’s digital wallet. That would mean that pretty much everybody in the US who owns a smartphone has used PayPal’s digital wallet.
I can hear the PayPal people laughing at that all the way here on the other side of the continent.