Then. Now. Old questions revisited.

The financial services world is evolving and credit unions have every chance to maintain or even grow relevancy in an ever confusing marketplace. Here are some of the questions you might have asked in the past, versus the questions you should address now.

Then: What is our value to our members?

Now: What is the value to our members and community?

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Then: What is the ROI of social media?

Now: What are we missing by not being part of the conversation?

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Then: What can we do to bring in more members?

Now: What can we do to cultivate household relationships?

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Then: What can we do to improve the online banking experience?

Now: What can we do to think like a digital bank?

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Then: Where should we put our next branch?

Now: What will our next branch be like, and how can we make it a destination?

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Then: Who is going to print our next newsletter?

Now: Who is going to subscribe to our newsletter?

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Then: How do we compete with the banks in our market?

Now: How do we compete in a global market?

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Then: Should we provide financial literacy programs?

Now: What financial wellness education can we provide to our audiences?

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Then: Should we append demographics to our MCIF system to improve direct mail results?

Now: When will be start leveraging social CRM in real time?

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Then: What is our advertising budget?

Now: How much should we spend on digital marketing?

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Then: What apps should we provide?

Now: How do we provide one mobile app that functions like a digital branch?

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Then: Should we offer members monthly estatements?

Now: Should we offer members realtime spending and savings analysis?

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Then: Should we give members the option to customize cards?

Now: How soon can we introduce EMV?

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Then: Should we create an ecommerce group?

Now: How do we break silos, so data is shared seamlessly?

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Then: What forms or applications can we move online?

Now: What friction can we reduce, to make banking easier?

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Then: What should our brand look like?

Now: What contextual experiences shape our brand perception?