What Does the Credit Union Carrot We’re Really Dangling Look Like?
by: Randy Schultz, VP Marketing, Weber Marketing Group
Experts. They all have the answers, right? I think that’s what differentiates those who claim to be experts of credit unions and the industry from those who merely state that they are “students of branding” of credit unions and the industry. The latter are the people who know how to ask questions and challenge you.