Tough love following a harsh year

Five ways to turn fiction into fact for the credit union movement in 2021

2020 was a remarkably challenging year for members, business owners, and entire communities across the globe. 2021 is not starting much better. As credit union leadership teams and boards consider the economic forecast and brace for a protracted recovery, it would benefit them to take a long, hard look at their place among those they serve.

Many industry leaders hold certain truths to be self-evident. I want to turn those truths on their heads … but also offer advice on how to reach these aspirations in the year ahead.

No. 1: You’re Not Unique

Almost every executive I speak with says of their credit union, “We’re unique because we [put members first … care more … return value … participate in our community … serve a particular employee group …].”


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