What do credit unions and Taylor Swift have in common?

Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.

I’m not ashamed to admit it: I’m a Taylor Swift fan. Her pop-music beats are great for keeping my feet going on long runs, especially up steep hills. But even if you don’t like Taylor Swift, I saw a lesson in her newly released album that reflects what I’m also seeing at credit unions today.

In the past several months, both Taylor Swift and credit unions proved they can improvise on the fly and make beautiful music when the band stops playing.

OK, that pushes the metaphor a bit. But there are lessons for the credit union movement in how the pop megastar and a number of cooperatives have both navigated the pandemic shutdown while doing their jobs not just well — but better.

On July 24, Swift released a new album — folklore — which she produced during the first few months of quarantine. In a subsequent tweet, she offered some context for the new album release: “Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album.”


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