What’s in a name: Digital Services Architect

Jerry Reese helps design and direct the evolving member experience at Honda FCU.

With 10 branches in five states and a SEG membership dispersed well beyond that, Honda Federal Credit Union ($881.5M, Torrance, CA) understands well the digital service imperative.

That’s why the California-based credit union continues to upgrade the online and mobile experience it offers its nearly 69,000 members. It’s also and why, a couple years ago, the credit union created the role of “digital services architect.”

Jerry Reese holds that title, and his role at Honda FCU has evolved along with what he calls the “member first service strategy” he now is responsible for helping to execute.

Here is his story.


continue reading »