What’s in a name: Senior Vice President Of Community Impact

A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University FCU.

When Heather McKissick joined University Federal Credit Union($2.6B, Austin, TX) in 2013 as vice president of human resources, she brought a deep knowledge of not-for-profit leadership and community affairs. For the past five years, she had been CEO of Leadership Austin, a nonprofit dedicated to civic engagement and community leadership. Before taking on the chief executive role, McKissick had been a volunteer there for more than a decade and became an honored community leader in her own right.

When UFCU created a new role to focus on the cooperative’s community impact, McKissick was a natural fit. That role has grown into a senior vice president position with a broad scope and long-term goals geared toward making a positive — and significant — impact on the communities UFCU serves.

Here, McKissick talks about marrying business with service, developing the perfect skill set for the role, and measuring long-term success.


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