What’s in a name: Vice President of Market Intelligence, Product Design, and Growth

Chad Knott helps Credit Union ONE keep up with the market by tracking trends and promoting innovation across the enterprise.

Chad Knott was an 18-year-old college student working as a temporary teller 30 years ago at what is now Credit Union ONE ($1.6B, Ferndale, MI) when, during his first Friday on the job, a technology mishap made him question his future there.

“The mainframe crashed early in the day and was unavailable until 7 p.m.,” Knott says. “After closing, we spent several hours inputting the hand-written transactions and balancing out. I wondered whether this was the job I wanted.”

Turns out, it was.

“More than 29 years have passed since that first week at the credit union,” says the suburban Detroit cooperative’s vice president for market intelligence, product design, and growth. “I’m appreciative for the opportunity to grow in many capacities.”


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