You Don’t Know Internets
Memes. They’re everywhere. Your friends text them to you sometimes. Buzzfeed articles are filled with them. They probably make you laugh.
But do they have any place interacting with your brand?
Internet memes have become one of the most social experiences the internet has to offer. Someone uncovers a photo of a pig-tailed girl with braces and, overnight, the Gersberms phenomenon is born. The whole internet is sharing in this one thing, adding to it, changing what the girl holds and different variations spread like wildfire.
Gersberms, Futurama Fry, the Harlem Shake and others are so socially widespread, that brands are now looking to tap into these sensations to make it look like they’re relevant.
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Good idea, right?
But why is it a bad idea to try to engage with consumers on a more familiar level? I guess, it’s not inherently bad, and it could potentially work sometimes. But let’s examine the group behind these memes, Millennials, and how they respond to brands to begin with.
For starters, Millennials don’t trust brands. And (this one extends to every generation of young people that has ever existed) young people don’t like any sort of organized entity trying to capture something they’ve already claimed as their own.
