CUInsight Minute with Alyssa Angurio – July 14, 2023
Our favorites from the week in sixty seconds.
Welcome to the CUInsight Minute, sixty seconds from our Community and Marketing Coordinator Alyssa Angurio with our favorite reads from the week.
Mentioned:
Success with succession
by MOLLIE BELL, ENT CREDIT UNION
In May I had the very good fortune of attending CUES CEO Institute II, a weeklong program focused on organizational effectiveness. One of the topics presented in this impactful leadership learning journey is understanding unconscious bias (a topic that often garners more than a few eye rolls). Regardless of your personal feelings about bias, what the research shows is shocking. An example – both physical attractiveness and height are consistent predictors of perceived leadership ability. Seriously?! It’s 2023; shouldn’t we be beyond this?!? And, sadly, many biases that sway positively for men are perceived negatively for women in leadership. Harumph!
But, here’s the related and most frustrating aspect of this story. Of the 61 program participants at this CEO Institute, a mere 17 were women. Stunningly, only 6 were “visibly” racially or ethnically diverse. Yes, diversity comes in many different forms and is not just about gender or racial diversity. For me, being an Air Force brat who never had the same address for more than a few consecutive years while growing up, I often bring a diversity of experience, for example, in addition to my gender diversity. My worry – how is it that an industry represented by more than 70% women overall (according to recent research conducted by Filene Research Institute) has
a mere 28% females attending a premiere CEO development program?
We all know by now that bias is inherent in the way humans think and is, for the most part, unavoidable. Building awareness about our biases and implementing tactics to reduce bias in hiring and promoting is critical but ultimately these actions will merely chip away at the issue of fostering diversity in senior leadership roles. [read more]
Data-driven marketing strategies for credit unions: Boosting sales and productivity through segmentation
by BEN STANGLAND, STRUM
Credit unions are recognized for their community-centric approach and personal touch in handling members’ financial needs. However, the financial landscape is evolving fast, and to ensure continued growth, credit unions must evolve too. The key to this evolution lies in harnessing the power of member data and segmentation to build relationships.
In the Harvard Business Review article titled “3 Strategies to Boost Sales and Marketing Productivity,” researchers highlighted the importance of refining the go-to-market model through effective customer segmentation [1]. Let’s explore how these insights can be beneficial to credit unions. [read more]
The CUInsight Experience podcast: Gerry Singleton – Build bridges (#164)
by RANDALL SMITH, CUINSIGHT.COM
Thank you for tuning in to episode 164 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by PSCU, the nation’s premier payments CUSO and an integrated technology solutions provider. Visit PSCU.com to learn more and discover PSCUTV, a new thought leadership platform hosted by PSCU Chief Growth Officer, Brian Scott. Each episode explores top-of-mind insights in the credit union industry.
My guest on today’s show is Gerry Singleton, President & CEO of the Montana Credit Union Network (MCUN). Gerry shares the career journey that led him to credit unions 25 years ago. His journey began with TruStage, formerly known as CUNA Mutual Group and today he continues to foster his impact working with MCUN to support and serve credit unions and their members in Montana. He is excited for the future and believes credit unions can provide solutions for people and communities through collaboration. [read more]
