Growing younger, not older
CreditUnions.com spotlights strategies to attract younger members. Even better, other potential members will also find them pretty neat.
by: Rebecca Wessler
Millennials and credit unions were a hot topic of conversation last week. CU Water Cooler featured an article from Inc. magazine about how credit unions are winning over millennials, which focused on the initiatives credit unions are undertaking to improve technology, convenience, and just plain member service to attract this generation.
And over on LinkedIn, there was a post to a piece that outlined three reasons why a credit union would want to attract millennials. Spoiler alert: all three pretty much relate to the influence millennials have on those around them, including peers, family members, and complete strangers.
According to Inc., the millennials constitute an estimated 86 million people; the LinkedIn piece puts it closer to 99 million (ranging in ages from 10 to 33 years old). Regardless of what birth dates make someone a millennial, there is no argument the generation is large, powerful, and influential, so it’s no surprise financial institutions want to get in good with it members. That’s why this week, CreditUnions.com is spotlighting ways to attract younger members, however defined. Better than just attracting one subset of membership, though, the best practices we highlight have the added benefit of attracting all sorts of new members of all ages.
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