Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just [...]
CUInsight Publisher & CEO Lauren Culp is joined by Mark Arnold, President of On The Mark Strategies for a quick interview with just 3 questions... Three questions: (0:37) Credit unions across the country are [...]
Communication. Respect. Integrity. Quick question: which company do the above values represent? Google? Facebook? Zappos? Try Enron. Yes, the company that now represents anything BUT integrity once had that word in its core values. Those [...]
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and [...]
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not [...]
You have a brand, and you have a marketing strategy in place to get your message out to the masses. If you’re like many of us, what you don’t seem to have, unfortunately, [...]
If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly [...]
Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’ collective eyes to glaze over when they come across your credit union’s or bank’s content, [...]
“What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have [...]
Won't you come see about me I'll be alone, dancing, you know it, baby Tell me your troubles and doubts Giving me everything inside and out Don’t You (Forget About Me), Simple Minds (1985) [...]
As John Maxwell famously stated, “everything rises and falls on leadership.” This absolutely applies to your credit union and, more specifically, to the brand experience you expect your employees to live and deliver. Your credit [...]
Marketing is creative. Marketing is branding. Marketing is sales. While all those are true, marketing is also something else. Marketing is a system. As noted in the James Clear quote above, goals are great but [...]
When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail. Marketing platforms will tell you [...]
It’s hard to believe a year has passed since first news of COVID-19 hit the airwaves. The world is certainly a remarkably different place than it was just twelve short months ago. The kinds [...]
Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’[...]
