Is your marketing the pirates who don’t do anything?
Yes, this is a blog about marketing tips for credit unions and community banks, but let’s talk music for a minute. Parents of 90’s and early 2000’s kids likely recall the song [...]
On The Mark Strategies News Archives
How to grow business during a pandemic
How do you grow business during a pandemic? Not to mention sinking oil prices, rising unemployment and a trade war with China. It’s enough to depress every credit union or community bank executive. As [...]
Developing your leadership team for the year ahead
As we enter the last couple of months of 2020, many credit unions are excitedly looking ahead to the coming year for greener pastures. While we are all certainly crossing our fingers for better things [...]
Three digital marketing mistakes you’re probably making
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you’ve made at least one of these three common mistakes in your quest to “do [...]
6 ways employee experience drives the bottom line
Employee Experience—sometimes referred to as EX—is anything but a soft, abstract concept; in fact, employee experience drives the bottom line in several ways. We’re going to examine a few right now. Think [...]
Maintaining a positive employee experience in tough times
To put it mildly, the year 2020 has and continues to be a real humdinger. While the optimistic personality can (and should) always look for the silver lining in any situation, credit unions are ill-advised [...]
Five keys to leading when you’re not the leader
One of the biggest myths I’ve seen in leadership is this: the people with titles are the best leaders. The truth is, you don’t have to be the one calling the shots in [...]
Five “must haves” in your 2021 marketing budget
Budget season is well underway for credit unions and community banks. While Fall is great for pumpkin spice latte lovers, it’s not so great for financial institution marketers. We often have to exercise our [...]
Pandemic provides huge employee training opportunity
Before the pandemic, many credit unions and community banks placed healthy value on employee training. During and after, however, we’ve seen huge room for improvement. Training for employees and managers is just as critical–[...]
Ideas to adjust your strategic planning
Strategic planning ideas are a second thought for many this year. For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, [...]
Strategic questions to ask at this year’s planning session
Questions and answers. They are a key part to developing any strategy. Ask the wrong strategic questions and it doesn’t matter what your answer is. Answer the right questions the wrong way and it [...]
7 ways to still do event marketing in 2020
This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are [...]
How to adjust your fall marketing campaigns
Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall [...]
Fighting back: The power of a besieged brand
If there was ever a time when credit unions and their brands have felt besieged, 2020 is it. It seems as if we are surrounded on all sides by challenges, setbacks, confusion and disarray. In [...]
Knowing yourself is key
Aristotle famously said, “Knowing yourself is the beginning of all wisdom.” Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from [...]