Brave brands take center stage
by: Kristiana Lockman I’m used to brands chasing me. Like the maker of the sparkly shoes I abandoned in a cart, the one that stalks me as I move around the Internet. Reading an [...]
Strum News Archives
Do I have to call it nepotism?
It was a good day at work. by: Josh Streufert I've written before about why I love producing radio. Now I can add one more reason to the list — a precocious, seven-year old, all-pink, all-attitude, [...]
Content marketing will make your credit union more interesting
Content marketing isn’t new. In fact, it’s older than you are. When you consider that John Deere produced The Furrow magazine to “educate” farmers all the way back in 1895, and since then, [...]
Inside the Elevations Branch 2.0
When you love where you live, it matters where you bank. by: Lisa Sjo Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting [...]
Putting social first
Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – [...]
Soccer advertising is different
by. Jake Cann Soccer, in the United States, is blowing my mind. Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major [...]
Your biggest social media fans are sitting right next to you
by. Kristiana Lockman What if you could hire someone to exponentially improve your social media program's organic reach, increase the number of cost-efficient, highly credible word-of-mouth referrals you receive, generate thought-provoking, branded content for your [...]
Annual social media conference for credit unions
by. Barbara Gering CU Conferences is hosting their annual Social Media Conference in Seattle July 10th-13th and Weber Marketing Group's Kristiana Lockman is leading two sessions: Friday, July 11, 10:30 am - 11:30 [...]
How ALF increases safety for Delta Airlines
by. Josh Streufert I'm a reasonably nice, somewhat affable, yet often curmudgeonly cynic. Yet, I must admit, I laughed out loud watching a Delta in-flight safety video before a recent flight to Atlanta. Ridiculous, I [...]
5 things to remember about branch transformation
Having true power branches can align your culture, reflect your unique brand, and position you for higher performance and growth. by. Mark Weber The new wave of mobile, social and online banking is reshaping how [...]
Harnessing our inner child to think more creatively
by. Ben Stangland When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied "Dad, I'm not jumping on the bed! I'm smashing the mattress [...]
Evolution takes courage
by. Kristiana Lockman Sometimes relying on our history can hinder our best efforts to evolve an established brand. When things aren’t going as well as we’d hoped, when we feel unsure about what [...]
Enhancing culture, engineering experiences and growing consumers
Let’s face it. The traditional financial services world we have known well for many years is in massive transformation. by. Mark Weber As consumers embrace new mobile technologies, wean gradually away from branch teller [...]
151 & Counting: A fat stack of radio
Twelve Years of Making Radio: What I've learned, and what I like by. Josh Streufert Last week, I was in the studio producing a radio spot for our friends at Georgia United Credit Union. When [...]
Playing offense
by. Kristiana Lockman At first glance, disruptive innovations can be hard to get your head around. Take 3D printing. How is that possible? If I draw a ball on my computer and click print, will [...]