Chastised at the branch
“You know you could have done that online”. Boom. There it was. I had made a concentrated effort to stop by my local branch to conduct some business. I hadn’t been inside for a [...]
Strum News Archives
Did Cadillac fully rise to the occasion?
by. Kristiana Lockman Cadillac’s new ‘poolside’ ad is hard to swallow. It’s the one in which an assertive, cocksure master of the house surveys his domain and reminds us why Americans are so [...]
Show vs. tell
My fifth grade teacher had a motto about not trusting someone who says, “trust me.” Mr. Rhodes was one of those gray, gruff, grizzled teachers you adore as a kid, the kind of teacher who [...]
10 warning signs your financial services brand is becoming extinct
Wondering if it’s time to take the pulse of your organization’s brand to see if its moving you forward? How about a simple stress test to check your brand’s vital signs? If [...]
Are you getting brand update notifications?
Slowness. Freezing. Inefficiency. Not connecting. All are symptoms of a computer operating system or program when it is in need of an update. Most often the update notification appears but you have no idea what [...]
3 tips to make your storytelling connect with the consumer
Anyone can tell a story, right? There are the great storytellers some of us grew up with like Theodor Seuss Geisel, or the original Curious George books by Margret and H.A. Rey. And then [...]
Renaming Your Credit Union – A Gutsy Call
How hard can it be? So many have done it successfully. Red Canoe, Veridian, Navigant, Trailhead – and those outside the credit union industry like Ally Bank, Orion Bank and a host of others. So back [...]
Credit Union Professionals: Find a Way to Pay It Forward. Mentor Someone Today
By. Randy Schultz, Weber Marketing Group I was asked by a friend a few months ago to share why I chose to be a mentor, but found I couldn’t without first sharing what it [...]
BofA Now Knows When You’re in the House
By John Mathes, Senior Brand Strategist, Weber Marketing Group Confession. I’m a BofA customer. I know, I know…. but c’mon, don’t be a hater. I’ve been with them a long fourteen [...]
4 Steps to Earning Your Seat At the Big Table
By Randy Schultz, Weber Marketing Group Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask the same questions, “How do [...]
Balancing Your Member Messaging In 2013
By John Mathes, Weber Marketing Group Before focusing my attention on retail financial services branding, I spent the majority of my marketing career working with and for traditional retailers. Retail marketing and advertising is not [...]
Are We Helping People Solve Their Problems?
by Randy Schultz, Weber Marketing Group As long as we insist on telling members and consumers things they don't really care about, what kind of measurement of success are we going to achieve as a [...]
The Branch Ship Has Not Sailed
by: John Mathes, Senior Brand Strategist, Weber Marketing Group Fear not. This isn’t yet another post in the long line of recent rhetoric on whether the branch is alive or dead. You may be [...]
Setting the Credit Union Brand Apart
by: Randy Schultz, VP Marketing, Weber Marketing Group What’s in a name? And why would I talk about the name when this article’s headline is about brand? Any strategic marketing agency who actually [...]
Reflections from 33 North American Credit Union Marketing Leaders
by: Mark Weber, CEO, Weber Marketing Group In mid-July Randy Schultz, Neil Goldman and I led the first year class of CUES Strategic Marketing School to an incredibly eclectic, dynamic, vocal and multi-generational group of [...]