Seven Things Credit Unions Don’t Do In Social Media

Social media consultants have been offering free advice to financial institutions for years, but there are just some things banks and credit unions still don’t do very well. Here’s seven of them.

By Julia Verbrugge, Marketing Coordinator at Andera

According to the 2013 Efma Marketing Survey, 84% of banks actively use Facebook as part of their marketing strategy, and most everyone else plans to do the same in the near future. As social media marketing continues to gain steam in retail banking, financial marketers need to pause and think about how they use social channels and whether this activity is really adding any value.

If approached with a clear-cut plan, commitment, and creativity, social media can be a great tool for banks. You’ll get out of social media only what you put into it, so if your objective is to use social media marketing to have the greatest possible impact on your bank, take a look at these 7 best practice tips.

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