Top 10 marketing list for 2024
Where did 2023 go? As we look to ring in a brand-new year, it is a great time to assess the tried-and-true marketing tools and strategies that continue to perform well, along with some new approaches to consider. By analyzing our data and hearing credit union feedback from our partners coast-to-coast, we have pulled together the following tips to help you as you plan your 2024 marketing initiatives.
1. Try AI
With 2023 being the year artificial intelligence took off in the marketing world and beyond, we would be remiss not to mention it on this list. Generative AI tools such as ChatGPT, Dall-E 2, Google AI, and many more are rapidly emerging. As a new tool in our marketing toolboxes, this is a trend that is here to stay and is worth exploring.
2. Plan onboarding and reboarding campaigns
Implementing these perennial campaigns into your marketing strategy is a fantastic way to connect with your members. Onboarding is a means to welcome and educate your newest members about the products and services available to them at your credit union. Reboarding is similar, but instead targets your longtime, loyal members to inform them of products and services that they may not be aware of at your credit union that they are not currently using.
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