Why credit unions are the best financial institutions for Gen Z

Of course, we realize credit unions are the best financial institution for just about everyone, but convincing younger generations can be a bit trickier. To understand why credit unions are the best banks for Gen Z and how we can better market ourselves to them, we’ll first need to learn more about what motivates Gen Z, their financial habits, and their financial planning needs.

Understanding what motivates Gen Z

Despite popular opinions, there is actual data to show what motivates Gen Z in different areas of their lives. Three major motivators for Gen Z are technology, community impact, and transparency.

Gen Z and technology

According to a mobile and app behavior report by Ypulse.com, 79% of Gen Zers between 13 and 20 years old say they can’t live without their smartphones. Needless to say, this generation wants to have access to everything possible via their phones, including social media, shopping, and banking.

 

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