Bad News about This Credit Union Ad

by Steve Topper

Occasionally the creative team gets it wrong or misses a golden opportunity.  This is one of those instances.

Last Sunday I came across a familiar credit union ad in the local newspaper.  I immediately recognized it as being part of an overall marketing campaign carrying the three-word message “compare, choose, save.”

The campaign message has appeared in numerous newspaper ads and on area billboards over the past several months.

But there was something different about this particular ad – something is missing.

After reading it I realized the creative team forgot the most important part of the ad – or at least I believe so.

Now it’s possible, even likely, that they omitted the most important item on purpose.  Perhaps senior management didn’t want them focusing on this particular offer.

Here’s the ad in question.

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