CUInsight Weekly Minute with Linda Lafortune – September 9, 2022
Our favorites from the week in sixty seconds
Welcome to the CUInsight Minute, sixty seconds from our Director of Learning & Client Support Linda Lafortune with our favorite reads from the week.
Mentioned:
3 reasons your competitor that sucks is beating you (and how to fix it)
by BO MCDONALD, YOUR MARKETING CO
We’re better than those guys across the street. They suck! We have the same services, but we’re better. I don’t understand why they’re growing and we’re not!”What if I said, it’s not about that. You’re looking at this all wrong. Of course, this is the point you’re all ears until I drop the truth bomb. (read more)
How charitable giving impacts member satisfaction
by MATT CARPENTER, ELAN
Banks and credit unions recognize that success requires creativity, particularly in how they present themselves to a steadily more discerning customer base. There is much more to the member relationship than simply marketing a low-fee, low-interest-rate credit card. (read more)
Top ways leaders can drive CU effectiveness and relevance
by JOHN PEMBROKE, CUES
When a board hires a CEO or a CEO hires a staff member, it’s important to take time before advertising the position to ask, “What roles do we need this person to be skilled at doing?” and “What behaviors must they be able to exhibit?” (read more)
