Collaborate your way to social media expertise
The credit union industry has a long way to go in terms of using social and digital channels to the full extent of their power and potential. And that’s okay. The industry has come [...]
TruStage News Archives
What are your social media demands?
Content should be at the top of your list of what you demand out of your social media activity. According to a recent survey published on MarketWired.com of major consumer brands, "82% of global [...]
The financial check-in: How well do you really know your members?
Personal, one-on-one service is a cornerstone of the credit union brand, but not enough credit unions extend the personal touch into their everyday processes. Some approaches, such as mass marketing, treat all members the same [...]
Does social media take a holiday?
The next seven weeks are often referred to as the “social media vacation.” Lots of us (including myself) will be traveling and shopping and piles of home stuff tend to overwhelm us - we feel [...]
Time of questioning
Question: Is what we are doing real? My point is, the way we are engaging in social media appears to have a lot of hesitation to it - like we are going to get into [...]
Claiming social security early can cost members thousands of dollars
The retirement landscape is changing for credit union members. In the past, pension income and Social Security benefits covered the majority of retirees’ expenses. Today, with the decline of traditional pensions being offered by employers, [...]
Your Credit Union’s Social Media Questions
Now that summer is coming to a close and the hope of a normal schedule tries to return to our lives, it’s good time to take a step back from the social media tornado [...]
Opening Your Credit Union’s Social Media Eyes
Social media is about connecting with your audience by sharing great information and sometimes you can do that by telling some awesome stories. This is our second year of doing an all-out social media campaign [...]
Redefining the Cross-Sell: 3 Steps to Turn a Transaction into a Relationship
The moment my favorite restaurant crossed my mind in the middle of an eventful week, I knew that’s where my wife and I were headed for a Friday date night. It had been a [...]
Credit Unions Are… A Little Different
Credit unions are a little different. You always have been. And that’s a good thing--something to embrace and celebrate. Maybe you don’t know it yet, but it gets better. We know it is [...]
Credit Union’s Twitter Accounts Hacked – It Happens
It’s been in the traditional and social media news a lot this past week or so – hacked Twitter accounts. The first big story came from the hacking of the @CBSNews family of Twitter accounts. [...]
How to Think Strategically
At CUNA Mutual’s Business Development Unit we are always on the lookout for a compelling new business book. Unfortunately, the business genre, which is flooded with new titles, is sorely lacking in strong material. [...]
Shift Happens. What’s Next?
The following thoughts come from my observations and conversations about social media during GAC By Michael Ogden, Media Relations Manager for New Media, CUNA Mutual Group According to my notes, I had roughly 80 different [...]
A Marketing Lesson from an Italian Grandmother
By. Gary Weuve, CUNA Mutual Group Not too long ago, a friend's Italian grandmother taught me how to make risotto. I watched intently as the elderly woman showed her granddaughter the key step. The secret, [...]
GAC – Traditional Media & Social Media…Hand in Hand
By. Michael Ogden, CUNA Mutual Group We are just days away from this year’s Government Affairs Conference (GAC) out in D.C. And from what I’m hearing, it’s going to be like [...]