Many credit unions (and businesses in general) pride themselves on giving members and customers exactly what they ask for. No more. No less. They are honest people delivering exactly what they promise. But is that [...]
During one of our credit union brand development projects, the topic of corporate social responsibility arose, and I got push back from the CEO. “It seems like every organization says they are giving back to [...]
If I had to stand in front of a jury today and be judged on how well I’ve lived my life and served others, I’m afraid of what the verdict may be. While [...]
Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are [...]
What have you done this year? Was it different from what you did last year? Was it more of the same? Most importantly, did it help you achieve the results you wanted? If not, what [...]
I play in a tennis league where last season I went 4-1, and this season I’ve started out 2-0. I got a backhanded compliment once (no pun intended) that I was the “largest gazelle” [...]
I hate asking for help. I believe manuals are for dummies. I believe in the sink or swim. I believe in the figure it out. I do not listen to directions well. I listen halfway [...]
Why are some marketing campaigns so damn successful, while others, no matter the budget behind them, fail miserably? Is it because those dumb, lazy members just won’t budge from their bank? Or, could it [...]
I was selected for the Future Leaders of YMC in January. Being a boutique agency, we are fortunate to be nimble and provide opportunities for participants to create and execute their concepts in progressing the [...]
I recently facilitated a two-day planning session for a credit union, and before the meeting began, the CEO shared his primary goal with me. “If we don’t accomplish anything else in 2020,” he said, “[...]
What is the biggest objection to banking with you? Many credit unions and community banks point the finger at rates and service, and then tack on a qualifying statement, “but we’re competitive.” There’s [...]
I am not the best mom. I’m a good mom and a strong mom. I’m a take no-shit kind of mom. I say things – inappropriate things, snarky things, tongue-in-cheek kinds of things. I [...]
Want to know why your marketing isn’t producing the results you want? It’s because you’re being rational—and most of the time, people aren’t rational. According to legendary marketing pioneer Edward [...]
YouTube is the second largest search engine on the web. With more than half (55%) of people watching online videos every day, video has become the platform for satisfying both informational and entertainment needs. If [...]
Answers come fast. When times are tough or something bad happens, it seems like there’s always a line of people waiting to offer advice. Everyone has an idea. Everybody has an opinion. But do [...]
