Your Marketing Co News Archives

How culture relates to marketing

How culture relates to marketing

One of the most common job interview questions is, “Why do you want to work here?” When Your Marketing Co. interviews candidates, some of the people we interview make note that our website says we [...]

Brand is culture, culture is brand

Brand is culture, culture is brand

Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has [...]

The power of a single decision

The power of a single decision

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but [...]

3 fatal credit union marketing mistakes

3 fatal credit union marketing mistakes

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have [...]

Credit union branding in a down market

Credit union branding in a down market

Credit union branding is perhaps one of the most defining issues of our time. Here’s why: ✓ The success of fintech lending and mobile payments has led to new opportunities for credit unions, but also [...]

How to get BIG results from your strategic planning session

How to get BIG results from your strategic planning session

Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on [...]