5 reasons your marketing isn’t working, and what to do about it
“Bo, we need marketing help. Can you help us?” Of course I can, but more often than not when I start digging in with a new client I find that marketing is the last thing [...]
Your Marketing Co News Archives
Maintaining diversity and inclusion in the workplace
“Diversity and inclusion” is a phrase we have been hearing for a while but in the past few years, it’s become an essential part of organizations around the world. We hear diversity and inclusion [...]
The fallacious brand philosophy
I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If [...]
1 must-implement strategy for 2021
The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday [...]
5 books to read in 2021
For the second year in a row, I accomplished my goal of reading one book a month (Check out last year’s post, here). Actually, I surpassed that goal. Some books were for pleasure, like [...]
3 ways to ensure marketing success in 2021
There’s nothing more painful than failure, especially when it comes to marketing. All of that time and money gone faster than beans through a cowboy. You allocated enough in your marketing budget. You adjusted [...]
Get in synch to win the three-legged credit union marketing race
Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work [...]
Why CEOs don’t trust marketers (and how to fix it)
Wow, that’s a blanket statement. I hate blanket statements. Let me revise it to why SOME CEOs don’t trust SOME marketers. How do I back up such a bodacious statement? Data. Marketers must [...]
Take a walk on credit unions’ wild side
Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail [...]
One opportunity your credit union can’t afford to waste this holiday season
An astonishing 44% of Americans plan to apply for a store credit card this holiday season, according to a new report from LendingTree. That’s up from 32% in 2019 and 24% in 2018. However, [...]
1 question (and answer) to conquer your fear of 2021
Recently on a drive back from New Orleans to South Carolina, I tuned into The Moth Radio Hour. It had been awhile since I had listened, and this particular episode couldn’t have come at [...]
Can you convince someone to join your credit union in just two seconds?
“Why should I join your credit union?” Fair question. You probably have a laundry list of answers. Perhaps you lead with rate and service. Perhaps there is a specific niche you serve better than anyone [...]
The one reason your credit union is not achieving results
You have a blind spot. Sounds simple, but oh how hard it is for us to recognize our own blind spots. Imagine this: You’re soaring 3,200 feet above your city, flying your small [...]
Thinking about a rebrand? Here’s what you need to know
If a credit union rebrand is on your to-do list next year, you’ll want to read this. On the other hand, if you rebranded your credit union in the last few years, warning: you [...]
10 questions to ask before your next credit union strategic planning session
What is the most important thing to do before problem solving? Gain perspective. The only way to gain perspective is to ask a lot of questions. It’s one of the rules we emphasize with [...]