Finding new ways to improve business processes is a great way to boost profitability, but it also requires credit union leaders to step outside of their comfort zone, which is challenging if you’ve always [...]
As employees embrace a new, flexible way of working, cyber security concerns continue to rise across the globe. Since the start of COVID-19, the FBI reported a 300% increase in cyber crime. According to the [...]
“That’s the best strategic planning event our credit union has ever been through.” I’m proud to hear that time and time again when I complete a strategic planning session with a new credit [...]
There’s an old proverb that goes, “The person who chases two rabbits catches neither.” Have you ever felt this way when it comes to credit union marketing? From your marketing mix to your marketing [...]
Did your board and leadership team leave your credit union’s strategic planning session pumped for action last year, but now you’re left standing in front of your ridiculously large sticky notes of your [...]
Each day you see so much opportunity for your credit union to grow. You have some great ideas jotted down or floating around in your head, but you need a cohesive, logical strategic marketing plan [...]
You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with [...]
“Our credit union is understaffed. We just can’t find enough people!” If I had a nickel for every time I’ve heard that statement from credit union leaders over the past few months, I’[...]
Credit unions can benefit immensely by serving Hispanic markets. A recent study by the NCUA showed more than 30 million Hispanics who are members of credit unions of a total 60.5 million living in [...]
Wondering why your credit union marketing isn’t yielding the results you had hoped for? Baffled by why you’re missing goals and not growing? Hit pause right now. Look at some of your credit [...]
I can rattle off a half dozen marketing mistakes credit unions make, but I want to focus on the one major mistake that I see time and time again. It’s the mistake that stems [...]
How much planning goes into your strategic planning event? I mean, besides choosing the venue and lunch menu. How much time do you spend thinking about the previous 12 months and dreaming about the 12 [...]
One of the most common job interview questions is, “Why do you want to work here?” When Your Marketing Co. interviews candidates, some of the people we interview make note that our website says we [...]
Which is more important: Your credit union staff or its members? This may sound like the quintessential “chicken or egg” question, and you may be right. As astrophysicist and planetary scientist Neil deGrasse Tyson has [...]
In the absence of people, there is no brand. Every time I read a credit union mission statement, read website copy, or view a credit union social media page I immediately think about the promise [...]
