5 books worth reading in 2022
Year three of reaching my reading goal, which is typically to read one book per month. I failed on that his year, kind of. With life opening back up, I took more time re-connecting with [...]
Your Marketing Co News Archives
2022 word of the year: CARE
Each year at YMC we choose a word for the following year. We never throw away the word(s) from previous years, rather we choose a word to build upon for the upcoming year. In [...]
3 rules before hiring a branding agency
I just finished reading a recent business article about the “perils” of hiring a branding agency. Wowsers. Let’s just say this “big” exec considers all branding and ad agencies “asses.” If you’ve ever [...]
What credit union leaders need in 2022: Reality and integrity
“We’ve used ad agencies before. We’ve outsourced our credit union marketing before. Nothing seems to work.” Here’s a dose of reality. You haven’t had someone with the integrity to speak up [...]
Fixing what’s broken at your credit union in 2022
Is your credit union broken? Are goals not being met? You’re not alone, and you’re not too far gone. You just need a little Kintsugi. I recently read an article on Kintsugi (another [...]
3 Hispanic marketing trends for credit unions in 2022
As we approach 2022, credit union marketing plans must hone in on information and details of your ideal members’ lives to engage with them most effectively. Marketers need to focus on having the right approach [...]
Your value proposition may be holding you back from growth
“We have all the technology the big banks have.” That was the value proposition given to me by a credit union CEO once. “That’s why people should switch to us.” If you offer the [...]
The mathematics of successful credit union marketing
How many people are currently in the market for the products and services you offer? 10%? No. 5%? No. 1%? No. Usually, it’s a tiny fraction of 1%. When you’re trying to reach [...]
One easy way to get loyal members to leave your credit union
Mood or mode? Did you know both words share the same root word? Modality. A modality is the way or mode in which something exists or is done. I point this out because it’s [...]
3 pillars for successful marketing in 2022
How you frame what you do matters. For credit unions to solve people’s problems and provide real solutions, it helps to know what people are ready to hear and believe. To make an impact, [...]
Credit union marketing lies we tell
First, let’s get on the same page about what a LIE is. A lie is an untruthful assertion in which the speaker intends to cause belief in the truth of a statement that the [...]
Hispanic marketing pillars
After a very tough year dealing with post-pandemic problems, credit unions are starting to see the silver lining. Credit unions continue to figure out the best way to help members and the surrounding communities. Now [...]
3 pillars of a successful strategic planning session
If you’ve looked back on past strategic plans for your credit union and titled them “the road to nowhere,” it doesn’t have to be that way in 2022. It doesn’t matter the [...]
A little birdie told you to outsource branding
As things transitioned back toward normalcy during this pandemic, one credit union exec I spoke to expected branch traffic to recover. Well… it hasn’t. Nor do I expect it ever will. This dependency on [...]
The one trait holding credit union CEOs back from success
“Where am I going to find time to accomplish all of this?” Most likely you’ve said that before, or some variation of it. I’m guilty as charged as well. When I hear this [...]