Your Marketing Co News Archives

I don’t do piggy banks

I don’t do piggy banks

When you think of an ad for a financial institution, what immediately comes to mind? There is the woman who dangles keys outside the car window. That’s perfectly natural… sigh… when we get a [...]

Sometimes you just have to swing the bat

Sometimes you just have to swing the bat

Sometimes you just have to swing the bat. This was a phrase my old boss would say. This was just one of many that were just as amusing, give or take a laugh or two. [...]

Considering a merger? Do this first!

Considering a merger? Do this first!

I recently had the pleasure of speaking with the CEO of a $20 million credit union. After learning about the results they’re seeing, I exclaimed, “You’re doing some amazing things for a credit [...]

Reset. Refresh. Renew. Reenergize.

Reset. Refresh. Renew. Reenergize.

The sounds of these words always bring me peace. Almost a type of serenity. And, at the same time, overwhelming feelings of excitement and hope because of the opportunity that comes with embracing change. Those [...]

Facebook for your credit union

Facebook for your credit union

There’s a saying that goes “It seems too good to be true.” For years, Facebook has been a leading force in social media tech. However, a recent research from eMarketer has everyone wondering, “What’[...]

Break free from fear-based strategic planning

Break free from fear-based strategic planning

When I encounter resistance during a strategic planning session with a credit union, I know it’s time to pause, regroup, and gain perspective. Resistance rarely happens because the board and leadership team don’t [...]

Credit unions, banks and 23 democratic candidates

Credit unions, banks and 23 democratic candidates

At the time of writing, we have 23 Democratic presidential candidates who want to unseat President Donald Trump. Now… name five of them. How’d you do? Did you struggle like most Americans? Of those [...]

Intentionality starts with breathing

Intentionality starts with breathing

Three simple words, three simple actions, one game changer. I recently read the book “Pause Breathe Smile” by Gary Gach. The core focus of the book deals with intentionality. To stop and focus, even just [...]

If you’re writing off millennials, you’re missing out!

If you’re writing off millennials, you’re missing out!

“They are a generation of coddled infants who developed into demanding tyrants.” This quote sounds a lot like the statements I hear veteran board members make about “those damn millennials.” While the line certainly seems [...]