Four ways to get your credit union younger
by: Mark Arnold Almost every credit union wants to get younger—to reduce the average age of its consumers. The average age of membership at credit unions is about 48, while the average age of [...]
CUNA Councils News Archives
Do you know the difference between helping and selling?
by: Wayne Breitbarth Jay Baer’s Youtility is a great book that really puts into perspective the new selling/buying world in which we operate. Do yourself a favor and pick up your own copy. ([...]
Seven reasons to provide your members with mobile apps
by: Robb Gaynor In order to keep up with the evolving trends of modern technology, it is important to maintain a strong place in the market by keeping your members satisfied. If you are not [...]
Relationship development skills: Journey to success
When working with branch managers, MZ Bierly Consulting refers to relationship development skills as a progression that involves four stages. “We are very careful to use the word progression as it implies that you are [...]
Reaching the millennial generation through financial education
by: Jason Vitug I recently read a post by fellow community blogger, Bryan Clagett, asking the question, “What does financial education really mean?” I thought it would be an opportune follow-up to address the very [...]
What’s your “Waffle House Index” for success of your total rewards programs?
by: Derek Irvine What metrics or systems of measurement do you use to understand the impact of your Total Rewards approach? I imagine common success measurements for compensation and benefits plans might be: Comparison to [...]
How technology will continue to shape CU design
It’s one thing to design a branch to meet the needs of today’s consumer. It’s another to anticipate how brick-and-mortar facilities will be used in five, 10, or 25 years. To forecast [...]
Know your true member cycles for cash
by: David Austin A key component of providing excellent customer service is a credit union’s ability to always meet its members’ cash needs. Most credit union executives acknowledge that there are recurring patterns throughout [...]
Your members are ready for secure online document storage—are you?
by: Ron Daly Your credit union members collect and create a lot of data and important documents. But if they are like most consumers, they do too little to keep them secure. A 2013 survey [...]
Consumer compliance risks in social media
A hot topic is social media, but it has its risks, especially potential consumer compliance risks. Recently, the Federal Financial Institutions Examination Council (FFIEC), which includes NCUA, released new guidelines to help financial institutions, “understand [...]
The wows and woes of cross-training
by: Debbie Varney Businesses use the athletic term “cross-training” as it relates to training employees to do more than one specialized job within the company. Many financial institutions incorporate cross-training into their risk management programs. [...]
Myth #1: Marketing is easy
by: Kelley Parks Anyone in marketing has no doubt experienced the heavy handed Board member or well-intended CFO that wants to develop their inner-marketer. “Why can’t we just buy TV ads?” “There’s a [...]
Make effective communication a key part of your disaster plan
by: Margaret Blankers It could be an earthquake. A bomb threat. An electrical storm and power outage. When is the best time to communicate with your employees, members/clients, the media, and other stakeholders? What [...]
Avoid the compliance pitfalls of social media advertising
by: Kristen Tatlock “Marketing compliance” is not an oxymoron. You can work together to create social media messages that are both compliant and aesthetically pleasing. Follow these guidelines to minimize risk: • Loan products. Speak in [...]
Onsite: CUNA Tech/OpSS Councils joint Conference in Las Vegas
The CUNA Technology Council and the Operations, Sales and Service Councils hosted their joint conference this week in Las Vegas, NV at the Mandalay Bay Resort and Casino. Over 500 people from around credit union [...]