
Influencer marketing: Flashy fad or silver bullet?
Every few years, there’s a new silver bullet out on the market. Something that offers brands unlimited possibilities with little effort. But here’s the problem with silver bullets—they only go…
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Every few years, there’s a new silver bullet out on the market. Something that offers brands unlimited possibilities with little effort. But here’s the problem with silver bullets—they only go…
Last year, Merriam-Webster’s “Word of the Year” was authentic. A quick definition search reveals that to be authentic is to be genuine, original, real, actual, bonafide and true. There is…