What is up with the “A” word?
Is your credit union still riding the struggle bus when it comes to the “A” word in social media? Forget anything obscene. You are not in the back of the band bus. In fact, you [...]
Your Marketing Co News Archives
A Norman Rockwell credit union or a Wikileaks dump?
Norman Rockwell never really showed us America. He painted America as it might have been, could have been, should have been. His images left generations vividly remembering experiences they never had. Rockwell portrayed a wishful [...]
Five leadership lessons from Willy Wonka
Gene Wilder was a master of creativity and comedy. Everybody remembers their favorite lines of his. While he played key roles in films such as Young Frankenstein, Blazing Saddles, and Silver Streak, Wilder’s best-known [...]
The seven dirty words you can’t say
George Carlin’s monologue raised more than a few eyebrows when he first listed the seven dirty words you can never say on television in 1972. I won’t repeat them here, but I’m [...]
Pokémon Go and your credit union
Pikachu started showing up in my Facebook feed last week. I’ve been trying to be more intentional about keeping up with pop culture fads as of late, so I had to check him out. [...]
Marketing lessons your credit union can learn from Snoop Dogg
He has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn thing! So why should we [...]
How can you change someone’s belief about your credit union?
Everyone else sees things the same way we do, right? Why wouldn’t they? Our thoughts and ideas are the way the world works. They are blindingly obvious to even the casual observer. When we [...]
Bernie Sanders on credit unions: Feeling the Bern with millennials
(NOTE: Much like my last article on Donald Trump for Credit Unions, this is not an endorsement, nor is it even a political discussion. I’m simply looking at candidates and campaigns from a marketing [...]
Donald Trump on credit unions
(Note: This is not an endorsement of Donald Trump, nor is it a discussion on politics. It’s merely the first in a series of observations on marketing lessons credit unions can learn from the [...]
Mr. Rogers on credit unions 3: It’s a neighborhood
How did Fred Rogers anchor children (and their parents) to his incredible neighborhood? Simply put, he did not value style over substance. Everyone’s favorite neighbor replaced the flashy production values that made other television [...]
Mr. Rogers on credit unions 2: Staying relevant to multiple generations
Culture changes. Every year, there are new words added to the dictionary, new regulations added to the books, and new songs to be sung. Some credit unions are lost in the hope to hold on [...]
Mr. Rogers on credit unions: Members deserve answers
“Is there any way I might get washed down the drain when I take a bath?” Fred Rogers answered that question as well as countless others in his neighborhood. He answered concerns about divorce when [...]
Marketing can kill your credit union
How could marketing kill your credit union? It seems like an odd question. Especially coming from the head of a marketing firm that serves over two-dozen credit unions within our movement, right? However, I do [...]
Two rats roaming your credit union
“Oh, you’re maze smart.” Apparently not, I was too slow. Damn! Being an introvert and spending several days a month in airplanes is not a good mix. I typically grab my Bose earbuds before [...]
CMO+CFO=BFF
“What could a group of CFOs possibly want to hear a marketing person speak about?” I asked myself several weeks ago as I prepared a presentation for a group of credit union officers. The CFOs [...]