Conferences, list serves, seminars, webinars, white papers… there’s no shortage of information to digest when it comes to finding ideas to help grow and differentiate your credit union. While nothing is more important than [...]
One issue we run into over and over again as we begin working with a new credit union client is front line communication. If it exists, it’s usually not effective. Keeping your front line [...]
“We need loans.” It’s the common plea among credit unions, with no other details except that loans are needed from anyone that can fog a mirror. Your margin is down by competing on rate [...]
Oh no! If you’re pondering whether or not your credit union is behind the times in terms of making digital wallet options available for your members, sit back and take a deep breath. According [...]
How can a 73 year old look almost as good as he did at 20, and keep a rigorous tour schedule that rivals or exceeds the demands of many younger rock stars? “It’s what [...]
In one 10-year time frame, Apple went from death’s door to the dominant player in mobile devices. Better yet, when Apple reached the top of their market, their competitors imploded one at a time. [...]
by: Bo McDonald What in the world can Katy Perry teach us about marketing credit unions? A lot. Her overall strategy for success? It’s based on thinking about, knowing, and reflecting how her customers [...]
What is the purpose of your marketing for your credit union? Is it to get a new loan or is it to change someone’s life? Is it for your bottom line or for your [...]
by: Bo McDonald Owning that you have a problem is tough. I never really wanted to admit that I could stand to lose a few pounds. If you follow me on Facebook, you can tell [...]
Many credit unions are struggling to find their place in today’s world. You know it’s time to make some changes, but what changes should you make? Where do you start? How do you [...]
We’ve made mention several times on this page that we’ve been moving dollars away from traditional media with more of a focus on digital marketing. Not because it’s the shiny new toy [...]
One question we always get from our credit unions is: “What if someone posts something negative about our credit union on social media?” There are two types of negative posts. A member with a legitimate [...]
First Carolina Corporate Credit Union presented regional credit union management an opportunity to discuss what’s needed to crest the coming waves of the Federal Reserve’s expected short-term rate increases by hosting a complimentary [...]
How do you do it? Articles are plentiful on CUinsight. Podcasts abound. You can hardly go to a conference without a handful of speakers doing backwards somersaults with tips and tricks about it. What am [...]
ElecTel Cooperative Federal Credit Union is turning on the “hot loans now” sign for its members with another one day loan promotion. This one is themed around National Doughnut Day to be held on Friday, [...]
