“If someone didn’t care to make their product perfect, they were a bozo.” Steve Jobs did not suffer imperfection—period. A close friend and co-worker of his once used the Bozo comment to describe [...]
by: Bo McDonald Quick! Think fast—what is the first word that comes to mind when you see the following? Yes— Black— Hot— Salt— Cat— For 99.9% of you, your answers were No, White, [...]
by: Bo McDonald In the recent “Steve Jobs on Credit Unions Part II, Why Do Crappy Credit Unions Exist?” I focused what makes credit unions less than stellar. To put it simply, mediocre credit unions [...]
Whether you love him or hate him, you can’t argue that Steve Jobs was not a passionate man. He was passionate about new ideas, about quality, and about his brand. It showed. Apple consumers [...]
If you just heard somebody from Sesame Street say, “Which one of these is not like the other?” we understand. On the surface, credit union marketing doesn’t have much to do with these guitar [...]
by: Bo McDonald At YMC, much of 2014 was spent investing in our newly created digital media team. It started with one person in March of 2014, and as of February 2nd we’ll have [...]
“You should never start a company with the goal of getting rich.” That was one of the first pieces of advice venture capitalist and the future CEO of Apple, Mike Markkula, gave to Steve Jobs [...]
The Dan Fogelberg song “Same Old Auld Syne” seems to be a pretty accurate description of the relationship between credit unions and their members today. If you’re not familiar, here’s a link to [...]
by: Bo McDonald The Dan Fogelberg song “Same Old Auld Syne” seems to be a pretty accurate description of the relationship between credit unions and their members today. If you’re not familiar, here’s [...]
When you wish upon a star Makes no difference who you are Anything your heart desires Will come to you… The opening scene of the animated film Pinocchio features a singing green insect decked out [...]
by: Bo McDonald I’m a huge proponent of supporting the locally-owned businesses not only in my city, but when I travel. Chains and big box stores are a last resort. But there are always [...]
by: Bo McDonald Now that most third quarter call reports are up on the NCUA website, I spent some time reviewing the data. I checked out the results from our clients, other best-practice credit unions, [...]
by: Bo McDonald “Marketing” can be a pretty broad term. Try defining the word. I asked the chief executive of a mid-size credit union at the recent CUES CEO Network in Florida to do that. [...]
Is your credit union the Olive Garden of choices for financial services? I hope not. My hometown newspaper, The Greenville News recently published a great article on the dining preferences of the Millennial Generation…also [...]
Imagine asking your board to approve a site for a new branch on swampland. “It’s been on the market for a long time so it’s cheap” you explain. I’m willing to bet [...]
