by: Bo McDonald Most of us are familiar with the names in Romeo and Juliet. But did you know that the tragic love story was actually written some 35-years before William Shakespeare made it famous [...]
Walt Disney understood that in order to capture the hearts and minds of Americans his brand had to stand out. Every part of Disney’s operation is unique. Employees are called “associates,” visitors are “guests,” [...]
by: Bo McDonald I recently read an article by Shareen Pathak called “Why Agency People Are So Unhappy.” As the owner of an agency, I felt compelled to read it and find out “why” employees [...]
by: Molly Jackson, VP of Marketing In launching the retooled version of Atlas this week, Facebook is positioning itself to take a larger piece of the digital marketing pie, possibly pilfering dollars from the Google [...]
Sometimes mistakes are made in marketing, and sometimes tragedies are born. This week, a severe marketing tragedy was birthed by a parking company in Connecticut. Recently an email was sent to subscribers of AirportParkingsReservations.com [...]
by. Bo McDonald With the recent bad news coming from many fast-casual chains such as Red Lobster, how does IHOP and Applebee’s manage to buck the downward trend of so many restaurants? Chalk it [...]
It all started in a church. The church needed someone to draw pictures for their events, so the minister decided to hire a young dreamer who needed a job and a place to live. And [...]
by. Bo McDonald Are you the IBM of the financial services world? What I’m really asking is, are you applauding your innovation for today’s problems instead of tomorrow’s problems? Fifty years ago [...]
The “Share A Coke” program made a return this summer, but this time with a huge focus on mobile and social media, all based on consumer engagement from the campaign last summer. Share a Coke [...]
by. Bo McDonald Recently on a beautiful, cool July evening I had the pleasure of sitting front row for Marc Cohn’s concert in Greenville SC. If you’re asking who Marc Cohn is, perhaps [...]
No matter the conference, there’s at least one speaker emphasizing the need to “reach out to the younger generations.” And no matter the speaker, you find yourself nodding in agreement. But how do you [...]
by. Bo McDonald Since I am on the road regularly visiting clients, I often find myself flipping on prime time television after dinner while I catch up on emails. I typically don’t get interested [...]
by. Bo McDonald Some of the best marketing advice isn’t from Steve Jobs or David Ogilvy, though both have plenty of wisdom in that department. The best marketing advice you will ever receive was [...]
“Always exceed customers expectations.” Four simple words, but so often forgotten by many businesses and organizations. Especially today when so much of a focus is put on the bottom line and delivering results for stockholders [...]
Walt Disney was an innovator and a visionary. He was also one of the most successful business leaders of his time. But don’t be fooled into thinking it was easy, Disney’s success only [...]
