One thing you can do today to better your brand
What did you want to be when you grew up? Seems like an odd way to kick-off a presentation. But that’s how I started several conference speeches last year. I find it a good [...]
Your Marketing Co News Archives
Credit unions in the Twilight Zone 2: A dying place for dying people
An elderly gentleman walks with a spring in his step as he thinks he’s leaving a rest home filled with “old” people. His son drives up with the news the man won’t be [...]
Winter weather word of mouth marketing
We’ve had a pretty rough winter so far all over the United States. Those who live in the Northeast know that within 24-hours of a big storm, store shelves are emptied of bread, milk [...]
3 Tips for telling your brand story
The act of banking is a commodity. You can walk a block or drive a mile and find dozens of banks, credit unions, and in some communities even predatory lenders. All are more than willing [...]
Marketing lessons from the Grammys
Did you tune into the Grammy’s Sunday night? As an avid music lover, I did. While the performances were stellar, the marketing geek in me couldn’t help but take notice of one of [...]
Out of the mouths of (consumers)
by. Bo McDonald Think about when someone preaches the same message at you on a regular basis. You dismiss it because, well, for whatever reason. And then along comes someone completely unbiased who gives you [...]
Is marketing really broken?
Inc. Magazine recently ran an article proclaiming that marketing is “broken.” While I tend to agree for many reasons the author of the article, Curt Hanke has other ideas. And he was spot on. By [...]
Credit unions in the Twilight Zone: Harmony among humanity
You’ve seen him. If not in during an original presentation, in the countless parodies of his delivery. Dark suit, rigid stance, words that force their way from his nearly clenched lips. When I’m [...]
It doesn’t take much to make it better
By Bo McDonald Did you ever sit down with your team and ask “how can we create a better user experience?” It ends up being one of those meetings where things get sidetracked and you [...]
Marketing lessons from a haberdashery
By Bo McDonald I’ve passed the place at least a hundred times since I moved to Greenville in 2007. With the exception of a sign with the name of the establishment on it, I’[...]
Rock & Roll for Credit Unions 12: All I want for Christmas is my two front teeth
Though not truly “rock n roll”, it would be a folly to not choose a Christmas song to use for the December edition of Rock N Roll for Credit Unions. For several weeks I reviewed [...]
One word is the key to your successful marketing message
by Bo McDonald I recently had the pleasure of walking a management team through a planning session before preparing their 2014 marketing plan. The theme was apparent: “We need to do things differently.” Not just [...]
Shake your tree
by. Tom Picciano I unexpectedly picked apples the other day. It was just after a hard frost when I visited friends out in the country. I got much more than I anticipated on this trip. [...]
Social media potty talk
By bo McDonald What brand of toilet paper do you buy? Do you care? Probably not so much. So if you’re a toilet paper company, how do you get noticed? Financial institutions and toilet [...]
Rock & Roll for Credit Unions 11: The Golden Girls Rockin’ Message for your Credit Union
November’s here and Thanksgiving is right around the corner. You know…that day we set aside each year to gorge ourselves on turkey and the trimmings. Somehow the whole “giving thanks” thing seems to [...]