The little guys have an advantage
By Bo McDonald “But we’re too small.” A phrase I hear muttered all too often among those who compete against the “too big to fail” banks. We all like to root for the little [...]
Your Marketing Co News Archives
Word of mouth marketing: Let your brand speak for itself
by. Tom Picciano When your mechanic wants to talk about your car…it can’t be good news. I had expected a quick fix for an ailing muffler and pipes. The initial exam showed a [...]
Obstacles are for sissies
By Bo McDonald How often do you bring a great idea to your management team or board, only to be shot down with a laundry list of objections? All of the concerns seem legit, but [...]
Where’s the consumer come in on this one?
by. Tom Picciano This conversation could have taken place between any mid-level manager and dissatisfied customer. What was said was real. Unfortunately, it involves a failing business that should be trying to make customers happy, [...]
Great idea! A credit union field trip
by Bo McDonald You remember field trips when you were in school? It was always fun to get out of the classroom. Chances are you can think of where you went and some highlights of [...]
Your new Ford with a side of bacon
By Bo McDonald Anyone can sell you a car. Chances are there is a dealership on every corner in your city. Cruise the “motor mile”. You’ll see messages of “Factory Rebates” and “Low Financing” [...]
Rock & Roll for Credit Unions 10: Credit union beer goggles
There’s a chill in the air, and a lot of talk about hopes, dreams, and goals for 2014. That’s right, it’s strategic planning season for credit unions as we prepare for the [...]
What can you accomplish today?
by. Tom Picciano “It feels good to accomplish something every day.” Those are the words of a 93-year-man. He started hawking papers on a street corner as a pre-teen. Competition was pretty fierce among the [...]
Be careful what you ask for on social media
by Bo McDonald Social media use has created quite a stir in recent blog posts and conference sessions. The argument to use social media ranges passionately on both ends of the spectrum. Whether you’re [...]
The chocolate chip check in
by. Tom Picciano I was pleased recently to try a different brand in my favorite hotel company’s family. Less than a minute after getting to the front desk, I signed the register, and had [...]
Wow your fans: How an airline created a fan from an awful experience
by Bo McDonald For several years I’ve been a loyal flyer of Delta whenever I travel. The airline has had some ups and downs, but whenever they’ve fallen short, they’ve always made [...]
Leadership lessons from college football
by. Bo McDonald Having lived below the Mason Dixon line for the last decade, I’ve engrained myself into the southern culture. Not only in eating grits and picking up a slight drawl, but I’[...]
Marketing Like a Tree
by Bo McDonald I recently had the pleasure of attending the CUES ExecuNet conference in California. After one of the sessions several of us drove up to Yosemite for a ride on the “tree tram.” [...]
Rock & Roll for Credit Unions 9: Sing Us a Song, You’re The Piano Man
It’s hard to find a teenager who doesn’t know Lady Gaga or Justin Bieber. Ask that same teenager if they know who Steven Tyler is, and there’s a good chance you get [...]
Get A Grip! Do You Have a Handle on Your Marketing Message?
by: Tom Picciano When I was in junior high a salesman came to school showing neat gym bags with the school colors and logo on the side. They were made of real vinyl and appeared [...]