What Bacon Can Do For Your Credit Union
by Bo McDonald Remember that scene from the movie Forrest Gump with Tom Hanks when his buddy Bubba (Mykelti Williamson) recited all the ways to serve shrimp? It makes me think about the new rage [...]
Your Marketing Co News Archives
Make Credit Union Membership An Experience
by Bo McDonald Whether you’re making a purchase or getting a loan it’s usually a transaction and not an experience. In those cases, you’re looking for the best deal on what you [...]
The Secret To Attracting Gen Y: Go FIshing Where the Fish Are
by Bo McDonald I recently had the privilege of addressing a group of credit union CEOs at a roundtable event. I discussed my vision for a successful credit union. Honestly, my presentation wasn’t anything [...]
Rock & Roll for Credit Unions 6: Bob Dylan – Times They Are A-Changin
Robert Allen Zimmerman turned 72 last week. So I felt it appropriate to focus this month’s Rock & Roll for Credit Unions article on the artist better known as Bob Dylan. As I settled [...]
A Basketball, A Cello, A Bicycle and A Credit Union Walk Into a Bar
by Bo McDonald There are four things that seemingly have nothing in common: A basketball, a cello, a bicycle and your credit union. If you’re a sports fan you may know the name Phil [...]
One Piece of Advice to Put Your Credit Union on Center Stage
by Bo McDonald American Playwright and Novelist Thornton Wilder once said: “In advertising, not to be different is virtual suicide.” Credit unions will often ask me for one thing to improve their marketing. I tell [...]
Get Rid of the Boring Stuff At Your Credit Union
by Bo McDonald Starbucks and Southwest Airlines are really awesome companies. When I’ve been to at a conference listening to the speaker extoll the operations of such great companies, it always seems like someone [...]
Credit Union Recipe: Not Shaken, Not Stirred
by Bo McDonald We all know that James Bond’s preferred Martini is “Shaken, not stirred.” Sean Connery first made that order as Bond in the movie Goldfinger. But a recent article in The Atlantic [...]
Rock & Roll for Credit Unions 5: The Beatles on Member Retention
I’d expect the Beatles’ knowledge of Credit Unions was limited. But that’s not the point. Whether they knew it or not----they composed an awesome song with a great lesson in membership retention for [...]
Your Credit Union Needs “People”
by Bo McDonald Walt Disney once said: “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” No place is that [...]
Show Your Members Some Love
by Bo McDonald Think back to your dating days. Wasn’t it nice every once in awhile to have flowers show up on your desk? How about as a newlywed when you found a surprise [...]
A Life or Death Decision: The Need for Innovation
by Bo McDonald Picture a small quaint white house, surrounded by fields of grain as far as the eye can see. Out back there’s a red barn and several small grain silos. It seems [...]
Credit Union Marketing Psychology and Effective Copywriting
by Bo McDonald Before you read this post, take a moment to look around at the marketing materials in your credit union and those pieces out in public right now. What is the message? Is [...]
Rock & Roll for Credit Unions 4: Quitters Never Win, and Other Lessons from Dr. John
At 72 years old, Dr. John may not be the most nimble fella, but his life story is one best described by the lyrics of one of his songs: Quitters Never Win and Winners Never [...]
A Lesson in Credit Union Messaging: Steve Jobs
By Bo McDonald The late Steve Jobs has left behind so many lessons about business. I could write post after post, my thoughts about what credit unions can learn from his business sense and leadership [...]