Leadership lessons from college football
by. Bo McDonald Having lived below the Mason Dixon line for the last decade, I’ve engrained myself into the southern culture. Not only in eating grits and picking up a slight drawl, but I’[...]
Your Marketing Co News Archives
Marketing Like a Tree
by Bo McDonald I recently had the pleasure of attending the CUES ExecuNet conference in California. After one of the sessions several of us drove up to Yosemite for a ride on the “tree tram.” [...]
Rock & Roll for Credit Unions 9: Sing Us a Song, You’re The Piano Man
It’s hard to find a teenager who doesn’t know Lady Gaga or Justin Bieber. Ask that same teenager if they know who Steven Tyler is, and there’s a good chance you get [...]
Get A Grip! Do You Have a Handle on Your Marketing Message?
by: Tom Picciano When I was in junior high a salesman came to school showing neat gym bags with the school colors and logo on the side. They were made of real vinyl and appeared [...]
Saturday In The Cable Office
by. Tom Picciano It seemed easy enough after the telephone call. The tech support guy from the cable company set up an in-home visit for Monday. He told me to drop by the cable store [...]
The Consumer Isn’t a Moron, She Is Your Wife
by Bo McDonald We recently posted a graphic on our Facebook page with a quote from advertising great David Ogilvy: “The consumer isn’t a moron, she is your wife.” How could several words that [...]
Ice Cream Wars: Is Price a Winning Strategy?
by Bo McDonald Two big fast food chains are dueling for the frozen treat market. In one particular town, they happen to be right across the street from each other. The first, of royal persuasion, [...]
Rock & Roll for Credit Unions 8: Tony Danza & Dreams Made of Cheese
Admit it. There’s at least one song you can recall in which you spent years singing the wrong lyrics. A BBC News survey found the world’s most misquoted lyrics come from the 1983 [...]
The “Superformula” of Marketing
No matter what your age, receiving a cancer diagnosis can be devastating. But imagine you’re a child receiving that news who doesn’t understand the full extent of what that means. But once treatments [...]
Your Job Has Changed
by Mark Dudley Imagine you were there in 1913 when Henry Ford set up the first moving assembly line for the production of automobiles. Your job was to do just one of the 84 steps [...]
The Fish Rots From The Head
by Bo McDonald When Panera Bread launched “The Meal of Shared Responsibility” in March they embarked on quite a noble cause. If you missed the news earlier this year, “The Meal” was a single menu [...]
A Checking Account as Smart as a Diaper?
by Bo McDonald Could you provide as much info to your members about their finances as a diaper can provide a parent about their infant? You should be able to! Pixie Scientific has developed a [...]
Stop Trying To Be The Other Guy
by Bo McDonald Rod Serling, the creator of The Twilight Zone, once said “Being like everybody is the same as being nobody.” I got an up close and personal dose of that message last week [...]
Click Here For a FREE…
by Bo McDonald Oops, sorry wrong headline. You thought you were actually going to get something for free? So did hundreds, perhaps thousands of people a few weeks ago when they got an email from [...]
Rock & Roll for Credit Unions 7: If I Had a Million Dollars
I was recently talking to a friend of mine who shared an experience he had at his credit union. “I walked in last Friday and all of the staff were wearing t-shirts that said Ask [...]