Where does your financial institution belong?
Where does your credit union or community bank belong? Hopefully the answer is not “in the toilet,” but if you answered, “in the bathroom,” then you would be correct. Let me explain. When we market [...]
Your Marketing Co News Archives
The dreadful reality of a wasted planning session
Every year credit union leaders and volunteers gather with the best of intentions, hoping to discuss where they’ve been, where they are, and where they’re going. The ultimate goal of these sessions is [...]
Surprise! Millennials fall for financial scams more often than elders
When we think about financial scams, we often assume that it’s our elders who fall prey most often. But according to a recently released Federal Trade Commission (FTC) report, statistics show that millennials are [...]
Did elementary school field trips set you up for workplace success?
“There’s strength in numbers.” It’s a familiar phrase to most of us. When I hear it, I immediately think back to the safety precautions we had to follow on elementary school field trips. [...]
The A Word: Can an audit actually be a good thing?
The word audit can strike fear in most of us. Thoughts immediately turn to the IRS digging through your personal finances, looking for some perceived wrongdoing that can end with you in jail. Even the [...]
Don’t let your credit union make this selfish mistake
“I assumed that growth equals danger.” Those were the words of Danny Meyer, founder of Shake Shack, a venture that started as a seasonal hot dog cart before exploding into a public company with more [...]
Welcome to the Snark Tank
Social media has become the constant force in connecting people across the globe. Individuals, groups, and large corporations from all over the planet are able to stay in constant contact in a digital – often public – [...]
Making Google personal: Google search trends
“Who was that one guy who was in that movie that one time?”“How do you convert miles to kilometers?”“Who was the 23rd president of the United States?” These are all questions that may [...]
Rebranding: Embarking on an Amazon journey
When a rebrand comes out of left field, your executive team, your board, even your frontline staff, may be thinking, “at least take me out to dinner first.” A rebrand won’t fix a high-friction [...]
Tactic talk
It’s easy to talk tactics. Everyone has ideas and opinions. I see it often as I facilitate strategic planning sessions. What’s difficult is addressing the elephant in the room and talking about the [...]
6 resolutions for failing credit unions
It’s February, but still early enough in the year for fresh starts and new beginnings. People like me who love a good meal, might make a resolution to slim down in the new year. [...]
I got your Google translate right here
While you’ve been told Google Translate is no match for the real thing, it’s easy to get that quick, one-off translation. What could it hurt when all you need is a headline, right? [...]
You received an ADA compliance demand letter. Now what?
Another month has passed and another round of credit unions are scrambling to deal with demand letters regarding the ADA compliance of their website. As credit unions large and small from coast to coast have [...]
Taking the MESS out of Messenger: 5 key takeaways
Facebook Messenger has the makings of being a huge success. It started as an in-app no cost way to text and share with your friends and family. You could even call someone! But now, a [...]
Permission to blow up your marketing
From the board room to the frontlines, every credit union and community bank will tell you they put people at the center of everything they do. Even when disappointment occurs, there is always the best [...]