Minding your social media manners
It happened on a Friday afternoon. While working at my desk, I saw a notification on my phone that my mother had added to her Facebook story. When I told the rest of Team YMC [...]
Your Marketing Co News Archives
Why is most outsourced marketing a waste of money?
Being on-site with our clients is important. In fact, it’s so important that we visit each of our clients at least once a year—on our dime. (That’s in addition to the initial [...]
Flipping the switch to Central Valley Firefighters
The fire service is full of traditions and rituals. The work of firefighters is dangerous and unexpected, and the protection of lives and property comes with great responsibility. It comes with no surprise that firefighting [...]
New auto loan research: What you need to know
A recent study form Experian sheds light on the “new normal” when it comes to consumers and auto loans. The $500 ceiling for a car payment for everyday consumers is a thing of the past, [...]
Preparing your team for change
People are naturally resistant to change. When you leave a YMC strategic planning experience, there’s no doubt you will have identified some changes you need to make to get unstuck and take your credit [...]
Lessons from a 4,000-year-old code: Why YMC puts “skin in the game”
King Hammurabi (you know, the guy of “an eye for an eye and a tooth for a tooth” fame) gets a pretty bad rap in the history books. Though harsh by today’s standards (e.[...]
Why your brand is breaking down
I’m about to say something unpopular. What I have the audacity to suggest should have some marketing professionals scratching a line off their resume or LinkedIn profile. It will also create a lot more [...]
The origins of great marketing: Data or creativity?
A few days ago, I spoke at the New Jersey Credit Union League’s Marketing Conference. My presentation was on Improving the Member Experience Across Digital Channels. Without getting into the details of the entire [...]
Coming of age 2023 – Marketing to Generation Z
No longer a tween, my son becomes a teenager today. It’s hard to believe that I now have a 13-year-old. It seems like just yesterday he was my inquisitive little buddy crawling around on [...]
Why your credit union doesn’t work
We all see the monthly reports – a dozen or so mergers have been green lighted by the NCUA. The reason? The most popular cited are “expanded services,” “lack of growth” and “poor financial conditions.” Your [...]
Maximize results with mission based marketing
“How are these other credit unions you work with getting these results?” That was the question one frustrated CEO asked me several weeks ago. The answer was easy. “Mission. Based. Marketing,” I said. That’s [...]
“What came out of your last strategic planning session?”
When I ask this question to my clients, the answers never cease to amaze me. (And once my clients realize what they’re saying, they’re equally perplexed.) Some of the responses I’ve heard [...]
It doesn’t sound like a credit union
In a rebrand project for a credit union, we were getting the same response to some of the names we presented: “I really like it, but it doesn’t sound like a name for a [...]
30-day loan promo brings “Best Month Ever”
“Our credit union is too small to compete.” While this may sound like a statement of unfortunate fact, it’s a common excuse that exposes a lack of will and creativity. The small credit unions [...]
Fact or fiction: Digital edition
There have been a ton of noteworthy things happening in the digital space over the last couple weeks (Mr Zuckerberg goes to Washington). While the Cambridge Analytica data sale fills headlines, it is far from [...]