Three ways to cut waste from your marketing budget
One of my favorite things to do when I attend a conference is to spend some time talking with credit union marketers. I love to hear what’s going well, but I also enjoy helping [...]
Your Marketing Co News Archives
The multicultural movement of YouTube
As the push to (rightly) include a wider variety of people and perspectives continues to make its ways through film, television, and print, what we’re already seeing on our computers and smartphones is making [...]
Not so enchanted mirror
Mirror, Mirror, on the wall, who is the fairest of them all? What if your fairness as a leader was the quality being measured instead of beauty? Leadership is always a challenge and our own [...]
3 tough rules for finding a rebrand agency
How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And [...]
Killing the leadership crazy cycle
Task saturation. It runs deep in every organization. It’s a topic that has come up in every strategic planning session we’ve conducted this year. When we start identifying things that can hold us [...]
How to get started on content marketing with zero investment
Can we get real for a moment? If your credit union’s social media posts consist of nothing more than “Wacky Wednesday’s” and re-posted financial articles from national networks, you’re missing the boat. [...]
What the Facebook hack means for you
It happened again. Facebook announced Friday that a security breach may have exposed the information of more than 50 million users. That number was later amended to 90 million. Were you impacted? What does it [...]
Why your internal brand keeps getting bounced
“How to score a winning organization.” “The playbook for business success.” There’s a lot of sports clichés within the corporate world. Why? Quite simply, we’re fans. We understand that whether it be [...]
Resist the pull of urgency bias
So, your 2018 strategic planning session is in the books. You came. You spoke up. You filled dozens of sticky pads with ideas. Now what? Fast forward to September 2019. Which of those ideas have [...]
When you have nothing to say, be careful that you’re not paying money to say it
Have you ever paid for premium advertising thinking that you were targeting the right audience, only to find that your “perfect offer” failed to produce the desired results? If so, what was your immediate assumption? [...]
Stand out from your competition
Face it, you’re one of many financial institutions. Why should someone join your credit union instead of their nearest available bank? If your answer is that you have great rates or that you help [...]
Most are comfortable not banking with you
Most people are happy with their present bank or credit union. Here’s a stat to prove it. According to a 2017 American Bankers Association survey, nine in ten Americans rate their bank’s service [...]
Are you in business or busyness?
There are 168 hours in a week, 730 hours in a month, and 8,760 hours in a year. It doesn’t matter whether you’re Jeff Bezos or the CEO of a credit union; [...]
The number one way credit unions waste money
Let’s say you were finally sick and tired of being sick and tired, and you decided to do something about it. You joined a gym. You also knew that if you were going to [...]
You are not your target audience
You, credit union staffer, are a hero. What you do each day improves members’ lives, helping them envision, plan for, and achieve a better future. You’re on the inside of a storied tradition of [...]