Are you Blockbuster or Netflix?
You may have seen the story on the news recently: former video megachain Blockbuster is down to their final store. The familiar blue and yellow signage that once graced over 9000 stores worldwide is now [...]
Your Marketing Co News Archives
Your financial institution is fake news
Back in my old journalism days, a crotchety, pipe-wielding, testy newspaper publisher once asked the team why we were in business. To break news? Nope. To ensure a well-informed citizenry? Not it. To speak the [...]
The last credit union in America is…
Which credit union will be the last one standing in America? Where will it be located? Why will it outlast all the others? I don’t have the answers to any of those questions, but [...]
Four kinds of credit unions need a strategic planning session right now. Are you one of them?
What is one of the scariest things you face as a leader? You can probably rattle off at least 50 specific fears, but I bet this one is near the top of your list: You’[...]
Epic fail: Three things credit unions can learn from Build-A-Bear and Amazon Prime Day
There have been a couple of major corporate fails in the last week or so. First came Build-A-Bear Workshops “Pay Your Age” Day. The nationwide event promised shoppers the chance to bring their kids for [...]
Your members could use a little wining and dining
At first glance, upscale restaurants and credit unions probably appear as different as—well, upscale restaurants and credit unions. However, in my years of experience, I’ve realized the two have far more in common [...]
Maybe video really did kill the radio star
It’s been 40 years — wait. That can’t be right?? *sigh* Yep. It’s been 40 years since “video killed the radio star” with the introduction of music videos on MTV, but the song’[...]
Instead of start… stop. Just stop.
It’s now July and time for a mid-year review. I’m willing to bet there are a quite a few to-dos left on your marketing plan that haven’t moved forward – or worse, haven’[...]
One word describes why you’re not growing: F***
If you don’t have big conversations and set ambitious goals in your strategic planning session this fall, it’s because of one word: Fear. “I just wish we could get the results that your [...]
What do millennials really like? – A letter from a millennial
Everyone already knows what our generation wants: the perfect Instagram photo, life hacks from viral videos, new Spotify playlists, the latest iPhone, and avocado toast. Aside from these things, we aren’t interested…right? Millennials, [...]
Minding your social media manners
It happened on a Friday afternoon. While working at my desk, I saw a notification on my phone that my mother had added to her Facebook story. When I told the rest of Team YMC [...]
Why is most outsourced marketing a waste of money?
Being on-site with our clients is important. In fact, it’s so important that we visit each of our clients at least once a year—on our dime. (That’s in addition to the initial [...]
Flipping the switch to Central Valley Firefighters
The fire service is full of traditions and rituals. The work of firefighters is dangerous and unexpected, and the protection of lives and property comes with great responsibility. It comes with no surprise that firefighting [...]
New auto loan research: What you need to know
A recent study form Experian sheds light on the “new normal” when it comes to consumers and auto loans. The $500 ceiling for a car payment for everyday consumers is a thing of the past, [...]
Preparing your team for change
People are naturally resistant to change. When you leave a YMC strategic planning experience, there’s no doubt you will have identified some changes you need to make to get unstuck and take your credit [...]