Industry news

By Mark Arnold, CCUE
Every credit union strives for greatness. But oftentimes we settle for mediocrity. How can credit unions go from good to great? They can strive to be a “five star” credit union.  But what does having a “five star” rating really mean and what does it look like? A true “five-star” credit union will achieve success in five key areas: member service, staff, operations, finance and marketing/branding. To truly accomplish that high rating, successful credit unions examine those areas from a strategic perspective with a five star credit union analysis.

By Dr. Michael Hudson, Ph.D.
In an earlier post we took a cursory look at five key areas where credit unions need to focus attention and energy to improve their performance. This post is the third in a five-part series where we take a deeper look at each of these areas and provide some simple action steps to get the conversation and the action underway.