What are your best subject lines?
How many email campaigns have you run where the open rate and click-through rates were off the charts? Was it because of the content? The target audience? The timing? Or was it a killer subject [...]
Doxim News Archives
Memory and mission
Chances are you’re reading this blog post as you sit at your desk on Friday morning. In your head, you’re already miles away, on a beach or in a tent at a campground [...]
Blue, navy blue
by. Ron Daly I saw a story on today's CU Watercooler titled "World's Largest Credit Union is Getting Bigger". It would seem that Navy Federal, the biggest dog in the credit union pack, is expanding [...]
Happy Earth Day! Let’s Do something about it!
Today is Earth Day! Friday is Arbor Day! We celebrate the precious blue ball we all float on and give thanks for all the wonders of nature. Or, at least, that’s what we do [...]
From now on, I’m paying for everything with snow tires.
by. Ron Daly I was browsing through creditunions.com when I came across this story about a young man (or woman?) who is using GameStop as his bank. He buys video games in advance of [...]
It’s World Backup Day. Not that YOU care.
by. Ron Daly Ah, that wonderful spring air. The trees are in bud, the flowers are in bloom, the weather...well, the weather hasn't made up its mind just yet. All the calendars say it's [...]
The devil, the details and you.
by. Ron Daly I was cruising through LinkedIn and saw this post from CU Grow, posted with the intriguing snippet: "Let’s be honest, a CEO most likely does not care about the details of [...]
What I’ve learned about shoveling
by. Ron Daly If you've ignored every media outlet for the past week, you might not know that we've had a lot of snow in the DC Metro area. With a foot or more of [...]
Bringing the romance back to your emails
Sure, getting an email from your bank or credit union isn’t the same as getting a bouquet of roses or a fancy steak dinner. But emailing your subscribers is more than just “sending an [...]
Our recent update: A change of makeup
by. Jimmy Marks In September of 2013, it was decided that our website was due for a makeover. I sat down, brainstormed a few changes to be made and started doing a rough sketch of [...]
The gifts you give in seconds are the best gifts of all
by. Ron Daly Uh-oh, gang. I forgot to get a few gifts this year. Which is to say, all of them. That's right, I took my own advice, skipped Black Friday, and didn't get a [...]
Meet the new passwords, same as the old passwords
by. Jimmy Marks Convincing people that a bad idea really is a bad idea is tough. Just ask anyone who went into a barber shop back in the 80′s and said “Give me the ‘[...]
What we’re thankful for
by The DigitalMailer Staff We asked our employees a simple question: “What are you thankful for?” Their answers were touching, surprising, heartfelt and inspiring. “I am truly thankful for the new family I have become [...]
Have we finally had enough of “Black Friday”?
by Ron Daly Thanksgiving? What's Thanksgiving? I scarcely remember. The days of slaving over a hot stove to produce the perfect turkey and watching endless hours of football and falling asleep on the couch are [...]
Are you sticking with the old or doubling down on the new?
by. Ron Daly We had a great time last week in San Diego at the CUES CETNET conference. The weather was close enough to perfect for us Virginians (the California folks seemed to think that [...]