The latest from On The Mark Strategies

- by Mark Arnold, On The Mark Strategies

4 branding lessons from Super Bowl 55 commercials

Pizza. Wings. Chips & Guac. Tom Brady. Those are the words that typically come to mind when you think of the Super Bowl. And the commercials. You can’t forget about the commercials. Although I’[...]

- by Mark Arnold, On The Mark Strategies

How to seize advantages during an economic downturn

If you look at current economic downturn data and projections for too long, you’ll get depressed quickly. McKinsey & Company is projecting it will take most business sectors more than five years to get [...]

- by Taylor W. Wells, On The Mark Strategies

Three keys to strategic planning for 2021

2020 will certainly go down as a year to remember (or forget, depending on your perspective). This T-shirt I saw on Amazon says it well: As we enter the last weeks of the year and [...]

- by Taylor W. Wells, On The Mark Strategies

Three keys to better branding in 2021

Branding in 2021 is not going to look massively different than branding in previous years…it will just be about a thousand times more critical that you get it right. In the current market environment, [...]

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