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- by Mark Arnold, On The Mark Strategies

Five tips to implementing omni-channel marketing

“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today. Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings [...]

- by Taylor W. Wells, On The Mark Strategies

Millennial Generation: Overhyped or just right?

Millennials. Millennials, Millennials, Millennials. Oh, did I forget to mention, Millennials? There they are, seemingly in every news story expose about politics, economics, social media, you name it. If there’s anything the Millennial Generation [...]

- by Mark Arnold, On The Mark Strategies

The one question that will raise your bottom line

What are you passionate about? That’s a question my daughters would hear often when they were deciding where to go to college, what to study and what job to take. (Clearly, asking the question [...]

- by Colleen Cormier, On The Mark Strategies

Make your marketing memorable

You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the [...]

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