The latest from On The Mark Strategies

- by Taylor W. Wells, On The Mark Strategies

Consumer experience lessons from a Bloody Mary

Earlier this month I had dinner at a local Mexican food restaurant. My experiences there have always been generally favorable and the small town atmosphere really adds to the appeal. My family and I go [...]

- by Mark Arnold, On The Mark Strategies

Wells Fargo missed it: Your logo is not your brand

Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is [...]

- by Mark Arnold, On The Mark Strategies

Four reasons your marketing fails

ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.” In other words, sometimes [...]

- by Taylor W. Wells, On The Mark Strategies

Your brand goes beyond your walls and hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard [...]

- by Colleen Cormier, On The Mark Strategies

Get creative with member service

My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was [...]

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