The latest from On The Mark Strategies

- by Mark Arnold, On The Mark Strategies

How to make your strategic planning goals SMART

Like the swallows coming back to Capistrano in the spring, the return of 100 degree days in Texas in the summer and yet another terrible Transformers movie (for Pete’s sake, Hollywood, please just stop [...]

- by Mark Arnold, On The Mark Strategies

Daring questions and your strategic planning session

History and tradition can serve as great comforters. They can also serve as detriments to your bank or credit union strategic planning session. Far too many financial institutions simply go through the paces when it [...]

- by Mark Arnold, On The Mark Strategies

The magic wand effect at your credit union

Plenty of childhood stories and moral tales involve the use of a magic wand (or some other instrument of supernatural power). With it, a character can, with a simple wave of the hand, go back [...]

- by Mark Arnold, On The Mark Strategies

A good brand allows for occasional promotions

At this year’s Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little [...]

- by Mark Arnold, On The Mark Strategies

Four competitors to compare

Whether you are conducting a strategic planning session, developing your marketing plan or creating your brand, knowing your competitors is a key to success. As Sun Tzu said in The Art of War, “If you [...]

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