The latest from On The Mark Strategies

- by Mark Arnold, On The Mark Strategies

There’s a difference between strategy and execution

What’s the difference between a successful planning session and an unsuccessful planning session for your credit union or bank? Execution. Execution makes all the difference. As strategic planning season gears up for financial institutions [...]

- by Taylor W. Wells, On The Mark Strategies

Name that brand tune

If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union [...]

- by Mark Arnold, On The Mark Strategies

Strategic planning traps

Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year [...]

- by Colleen Cormier, On The Mark Strategies

Let’s taco-bout Burger King

Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and [...]

- by Elizabeth Arnold, On The Mark Strategies

Seven lessons for millennials in leadership

Millennials get a bad rep just about everywhere. If you’re a Millennial on your credit union or bank’s leadership team, then you’re well aware of the uphill battle you fought to get [...]

- by Elizabeth Arnold, On The Mark Strategies

Brand gaps from the Grand Canyon

A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand [...]

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