The latest from On The Mark Strategies

- by Mark Arnold, On The Mark Strategies

Ideas to adjust your strategic planning

Strategic planning ideas are a second thought for many this year. For example, a financial institution executive was recently discussing with me the severe impacts from the pandemic: earnings are tanking, investment income is negligible, [...]

- by Elizabeth Arnold, On The Mark Strategies

7 ways to still do event marketing in 2020

This year, we’re all saying adios to traditional event marketing. No more event booths, community festivals or neighborhood fun runs. But that doesn’t mean event marketing cannot or should not happen. Here are [...]

- by Mark Arnold, On The Mark Strategies

How to adjust your fall marketing campaigns

Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner. Fall [...]

- by Taylor W. Wells, On The Mark Strategies

Knowing yourself is key

Aristotle famously said, “Knowing yourself is the beginning of all wisdom.” Do you know your credit union or community bank? What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from [...]

- by Taylor W. Wells, On The Mark Strategies

Marketing assessment: Go out and get busy

Famous author, lecturer and sales guru Dale Carnegie once said: “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go [...]

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