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- by Mark Arnold, On The Mark Strategies

Four budget priorities for 2019

September is here. Leaves are falling. Football fans are cheering. Temperatures are dropping. And credit union and bank marketers everywhere are preparing their 2019 budgets. As we enter bank and credit union strategic planning season, [...]

- by Mark Arnold, On The Mark Strategies

Does your brand care as much as it cleans?

An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much [...]

- by Taylor W. Wells, On The Mark Strategies

Pumpkin spice used car loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here’s the one that stuck with me most:     I love autumn as much as [...]

- by Elizabeth Arnold, On The Mark Strategies

Why my roommate banks with Simple

Hannah Pickle is a thriving professional in the high-powered marketing office of a 12-story Dallas luxury senior living community. She’s always on the go, balancing family, volunteer and night school responsibilities. She’s also [...]

- by Elizabeth Arnold, On The Mark Strategies

Brand lessons from Pike Brewing Company

Earlier this month I wrote about my experience (and privilege) of serving as one of the lead instructors at the CUES School of Strategic Marketing in Seattle a few weeks ago. I shared our experience [...]

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