The latest from On The Mark Strategies

- by Mark Arnold, On The Mark Strategies

How well can your employees communicate?

Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal [...]

- by Mark Arnold, On The Mark Strategies

The best way to gain a member

I came across a quote on Twitter recently that really resonated with me. “The best way to gain a customer is to not lose one you already have.” Let that sink in for just a [...]

- by Elizabeth Arnold, On The Mark Strategies

He stunk at marketing…until he didn’t

Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, [...]

- by Taylor W. Wells, On The Mark Strategies

Brand Smack: The origami toothbrush flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean [...]

- by Mark Arnold, On The Mark Strategies

Proactive planning vs. reactive planning

Successful relationships require proactivity. If I don’t proactively schedule time with my wife, our relationship suffers. Successful health requires proactivity. If I don’t proactively plan nourishing meals, my overall health suffers. Successful leadership [...]

Job openings with On The Mark Strategies

Upcoming events with On The Mark Strategies

Latest Press from On The Mark Strategies

Latest Media from On The Mark Strategies