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- by Mark Arnold, On The Mark Strategies

How raising a puppy is like branding

“We’ll never get another dog.” Those were the words my wife and I shared after our two Cavalier King Charles Spaniels passed away earlier this year. As you can imagine, that pledge lasted less [...]

- by Mark Arnold, On The Mark Strategies

Three words for every financial marketer today

After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep [...]

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