Just as brand strategy informs creative decisions, your name informs your logo design. Your logo visually broadcasts your name’s significance and symbolically implants the name in consumers’ minds. That means creating a logo out [...]
Many institutions are submitting consultation requests for community bank and credit union strategic planning sessions this fall. As dates fill up, the conversations become increasingly centered around the calendar…what dates work and what dates [...]
On April 8, 2024, a total solar eclipse was visible in parts of the United States. The eclipse clocked in at just over four minutes, but some local governments declared disaster declarations due to the [...]
We all love formulas. Here’s a good one: Your Employees = Your Brand = Your Experience I’m no math expert, but we could even shorten the formula to: Your Employees = Your Experience One bad experience [...]
It’s true! Your community bank or credit union vision is something meant to inspire each and every employee. It provides that crucial “why” someone needs to passionately perform their job. But far too often, [...]
Easter egg hunts are always a blast. Whether you’re searching for carefully dyed eggs or plastic canisters with candy inside, the appeal is the same: you find something special in a normal environment. Unfortunately, [...]
When you think of community bank or credit union marketing, think ABM. ABM, or “Always Be Marketing,” should be one of the primary rules you live by when promoting your community financial institution. Marketing can’[...]
On The Mark Strategies (OTMS) recently welcomed Laura Loy to the team. Laura most recently served as Vice President of Marketing and Business Development for Zia Credit Union (www.ziacu.org), a $205 million credit [...]
On The Mark Strategies welcomed three new team members recently. These include Shawn Temple, former Chief Operating Officer at Bossier Federal Credit Union, Donna Ogorek, former Vice President of Marketing at Sooper Credit Union and [...]
Like most of the rest of the American economy, the credit union industry took one on the chin this year with the arrival of the COVID-19 pandemic. In response, five credit union industry thought leaders [...]
Credit union thought leader Matt Monge and his companies—The Mojo Company and Moxie & Mark—have permanently joined forces with On The Mark Strategies. Monge will serve as On The Mark Strategies’ Director of [...]
Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in [...]
On The Mark Strategies welcomed Elizabeth Arnold to the team June 18. Elizabeth is the daughter of Mark Arnold, founder of On The Mark Strategies, and granddaughter of the late John Arnold, founder of Catalyst [...]
On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions, recently merged with Loudthought, LLC, a brand development and creative services company. The merger gives credit unions greater [...]
