Five reasons your marketing isn’t working and what to do about it
“Bo, we need marketing help. Can you help us?” Of course I can, but more often than not when I start digging in with a new client I, find that marketing is the last thing [...]
Your Marketing Co News Archives
5 things you never knew about credit union marketing (but need to)
If you view marketing as an expense, I’ll save you three minutes and say skip this article. If you view marketing as an investment in growth and are constantly curious about how your credit [...]
New year, new sales approach: Fresh tactics for credit union growth
It’s fair to say that the key to credit union sales is empowering the member. When they feel in control, they are more likely to close deals – open memberships, loans, checking accounts, etc. What [...]
Does your credit union have the right marketing budget?
One of the most common questions I get is, ‘how much should we spend on marketing?’ If I had the magic answer to that, my bum would be sitting on the sand of a Cayman [...]
Creating a drama free team
I am so thrilled to be sharing today's episode with you! I am joined today by special guest Dennis McIntee, CEO of the Leadership Development Group, author of Drama-Free Teams, and host of the Drama [...]
Strategy or execution: What’s more important to your credit union’s success?
Research has shown that only about 8% of leaders excel at both strategy and execution. So, with limited resources at your credit union, which is more important to your success? Of course, the answer is: [...]
2024: A year to be optimistic about credit union marketing
Economic concerns, violence around the world and an uncertain election – that’s how we’re starting 2024. Despite all of that marketers are being optimistic heading into 2024 than years past, according to WARC’s “[...]
5 books worth reading in 2024
Take a moment to celebrate with me? This is year number five of successfully reaching my reading goal! I didn’t read as many books in 2023 as I have in previous years, but I [...]
Things you call dead haven’t had a chance to be born
Welcome back to your favorite leadership podcast with your host, Bo McDonald! This episode is dedicated to the stutters of life, our self-imposed limitations and traumas that hold us in a vice - a tale [...]
The humble leader’s guide for credit union resilience
There is a delicate dance of expressing gratitude this time of year. There is a stronger desire to show employees appreciation through festive cheer, gift-giving, and sugary bliss in the breakroom. But how can you [...]
From Benny Goodman to credit union leaders: Breaking the noise barrier and embracing the future
“I guess people used to think my music was noise.” Toward the end of his career the “King of Swing” Benny Goodman was due to record at a studio. Just down the hall a punk [...]
The easiest way for credit unions to market
Make up something that sounds really good – that’s the easiest way to market your credit union. Utilize some corporate bullshittery business dude lorem ipsum that sounds flowery and pleasant and cross your fingers that [...]
Starting with the basics: A toolkit for accidental leaders
Welcome back to the show, everyone. Join me in this episode as I dive into the intricacies of leading through change and fear. Joined by first-time podcast guest Denise Hackendahl, Executive Director for Inspire Culture, [...]
Selfish credit unions kill opportunities
When credit union leaders and board members resist change in favor of the comfort of the familiar past, all in the name of love of the credit union, I ask one question: “What is your [...]
Digital must-DOs: 3 end of year essential digital marketing tasks for your credit union
As the year draws to a close, credit unions have a prime opportunity to assess their digital marketing strategies and make necessary adjustments for the upcoming year. Let’s explore three essential digital marketing tasks [...]