2020 Marketing: 10 things you need to examine
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in [...]
On The Mark Strategies News Archives
7 keys to cultivating creative courage
Whether you find yourself in a leadership role or a creative role — or perhaps yours is both — it’s increasingly clear that what we’ll refer to as creative courage is a prerequisite to real, [...]
Burritos and Brands: Is a good branch manager worth $100,000?
An age-old adage of retail go something like this: "hire for attitude and train for skills." But just how accurate is that in 2020? For decades, financial institutions have searched high and low for qualified [...]
Man-branding with Manly Bands
My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands. “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to [...]
How to NOT get overwhelmed in 2020
It’s 2020! A new year! A new decade! Get excited people! Such is the theme of many articles this week. You’ve likely read at least one of them, and yes, we’ve written [...]
Taking risks is taking steps forward
Typically, individuals and businesses start the new year by taking an assessment of where they stand and setting challenges for the next 12 months. This could mean an exercise regimen for an individual or some [...]
20/20 vision for 2020
As you age, you tend to think more about your eyesight and vision. It’s only natural that the older we get the quality of how we see tends to diminish. Whether you are already [...]
What Disney+ teaches credit unions about branding
Oh yes, I did. I signed up for Disney+ within the first week. As an avid fan of all things Disney, Star Wars and Marvel how could I not? I mean let’s be real: [...]
Best marketing pieces we’ve seen in 2019
If you’re like most credit union marketers, then you’re probably taking time this month to reflect on your year and plan for the next. As our team has traveled the country this year [...]
Three ways to avoid a sales culture
“I never look at deals as one deal. I look at them as a gateway to many more.” – Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member This quote is more [...]
How to operationalize your brand
One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?” The simple answer: you must operationalize [...]
Racing to serve the unbanked could have huge payoffs
Credit unions and small community banks are facing competition in one of the most unexpected banking spaces – the unbanked. Forbes.com just released a report about startup companies racing to deliver basic financial services to [...]
How to market your one thing
You can’t be all things to all people. Niches lead to riches. Clarity, clarity, clarity. You’ve heard all these things before, but once you pick your “one thing” that makes your credit union [...]
How your credit union can host an event for millennials
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions. It’s a great question, but it’s also one [...]
Toned calves? 5 signs teams don’t trust
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust… Well, think about it like this. You’[...]