Toned calves? 5 signs teams don’t trust
I know, I know, you’re scratching your head, wondering what in the world toned calves have to do with trust. You see, when teams don’t trust… Well, think about it like this. You’[...]
On The Mark Strategies News Archives
How to KISS your marketing strategy
If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well. [...]
Three critical credit union cultural keystones
In the world of architecture, there is an interesting principle known as the keystone. The dictionary definition of keystone is “a central stone at the summit of an arch, locking the whole together.” Doubtless many [...]
Apple disrupts the banking space
Apple has entered the banking arena. The tech giant recently introduced its own Apple credit card, billing it as, “A new kind of credit card. Created by Apple, not a bank.” Apple’s messaging talks [...]
Five stories that sell
A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period. The reality is, [...]
Every day must be Consumer Appreciation Day
I recently made a weekday lunch-hour stop at my local Target. I was initially confused because parking lot was jam-packed on what shouldn’t be a busy day. Walking inside, I was greeted by smiling [...]
Money is emotional, not transactional
According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone still do that?). Those are [...]
Want to offer an outstanding consumer experience? Invest in your employees
If you’ve ever been to Starbucks at 6 a.m. and encountered one or more bubbly baristas, you have experienced firsthand how investing in employees improves the consumer experience. Starbucks is a huge proponent [...]
Gen X is more than a financial footnote between Boomers and Millennials
There was a terrific Saturday Night Live skit earlier this year that matched Baby Boomers against Millennials in a game show format. After slinging insults about debt relief, Social Security, healthcare and other hot topics, [...]
How to make your marketing agency work for you
So you’ve hired a creative marketing agency for your credit union or bank. Congratulations! But now what? It’s not uncommon for financial institutions to see pretty marketing from their competitors, get a little [...]
There’s a difference between strategy and execution
What’s the difference between a successful planning session and an unsuccessful planning session for your credit union or bank? Execution. Execution makes all the difference. As strategic planning season gears up for financial institutions [...]
Name that brand tune
If your brand were a song, what song would it be? There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union [...]
Strategic planning traps
Many credit union and bank executives dread strategic planning. It’s the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session…a year [...]
Member pain point lessons from the video game industry
There's a famous moment in videogame history that perhaps only hard-core videogame aficionados will recall, but it definitely has a story to tell the credit union industry. At the 1995 CES, videogame titan Sega made [...]
Let’s taco-bout Burger King
Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and [...]