Maybe you think your consumer experience is fine. Or maybe you know something is wrong in a general sense but don’t know the specifics. Whichever it is, conducting mystery shops reveals hidden mistakes impacting [...]
“Cookie cutters are for baking, not branding.” — David Brier, The Lucky Brand “It’s time to rebrand.” Have you ever heard that statement from a board member, C-suite executive or marketing director at your credit [...]
Yep, you read that right. New. Venmo. Credit. Card. It’s a good reminder that your FinTech competitors aren’t just in the peer-to-peer payments business anymore. They’re issuing debit cards, credit cards and [...]
Nothing about leadership is easy…especially making decisions. As your credit union or community bank’s leader, the decisions you make have a critical impact on your institution’s future. Do you rebrand? What gets [...]
Bigfoot exists. The Loch Ness Monster is real. LeBron James is basketball’s GOAT. All of the above are myths. Urban legends. Fantasy (for those LeBron Lovers, two words: Michael. Jordan.). They are sometimes stories [...]
May the 4th be with you! That’s right everybody…it’s Star Wars Day! No matter what era you prefer (prequels, originals or sequels), you can’t argue with the immense cultural impact of [...]
Why aren’t your employees as productive as you want them to be? It’s an age-old question…and one usually answered the wrong way. Some leaders tend to think it’s a matter of [...]
Core conversions are what you might call a necessary evil. Without them, your credit union or community bank stays stuck in the past…something you can’t afford to do. But implementing them is a [...]
It seems everywhere I go, organizations are struggling with labor challenges. Where do we find good people? How do we keep them? How can we get them to be more engaged? And more recently: Is [...]
There’s a lot to running your credit union or community bank, but it’s your experience that is your bread and butter. It’s how your members or customers understand your brand. Don’t [...]
We’ve said it for years, but it’s truer now than ever: people aren’t reading anymore, they’re watching. What does that mean for the beautifully worded, well-thought-out testimonial you got from a [...]
Egg hunts are an iconic part of Easter celebrations across America. Whether you’re the adult sneakily hiding the eggs or the child searching with giddy anticipation, there’s a lot to love about a [...]
We all make mistakes. We make professional mistakes. We make personal mistakes We make leadership mistakes. And as credit union executives, more than likely we’ve made a few marketing mistakes. You can’t be [...]
Have you noticed how ticked off people are lately? You see it everywhere. In restaurants. In stores. In traffic. People are just more and more grumpy. The reality is the current landscape of our society [...]
Who among us hasn’t yelled at a referee, an umpire or a television, for that matter? Surely, we’re all guilty. In fact, not only do we root for our teams, but we root [...]
