“Emotions are an essential part of human intelligence. Without emotional intelligence, artificial intelligence is incomplete.” —Amit Ray As you can guess by the title, ChatGPT did not write this article. Everywhere you turn, there is [...]
“A ship in the harbor is safe…but that is not what ships are for.” Credit unions and community banks are inherently conservative. That’s a good thing…until it becomes a bad thing. Sometimes [...]
Credit union brand training easily becomes a dog and pony show if you’re not careful. The trainer shows up, gives a fancy presentation, packs their bags and heads home…leaving your staff with a [...]
Your website is one of the most important parts of your bank or credit union. It’s at least as vital as your branches. In the eyes of younger consumers, it’s far more essential – [...]
Ambition. Competition. Each are valuable in their own ways…but they’re less helpful when it comes to bank or credit union leadership. So, what are the keys to successful leadership? Empathy and servant leadership. [...]
Simplicity wins. It’s a simple concept (pun intended). Yet, it’s so hard for many credit unions to grasp. Why? Because we think other things win: data, intelligence, complexity, business models and on and [...]
It’s time to go back to school! But not just for the kids…for you too. And you have a new class on your schedule this semester – Marketing 101. Marketing is an ever-changing animal, [...]
Every credit union wants to expand. Every credit union wants to capture new demographics. After all, targeting a new demographic group can open the door to impressive growth. But credit unions seem to struggle with [...]
It’s true, your brand is more than a logo. But a great logo is still important. Your logo is a visual representation of who you are. When consumers see it, they see the way [...]
Not every credit union has the resources for a full-time marketing staff. In fact, you may only have enough for a Marketing VP or Marketing Manager. But one person can’t produce the amount of [...]
What comes to mind when you hear the word genius? Wild white hair? A slight German accent? Well, your bank or credit union doesn’t need to hire an army of Albert Einsteins to have [...]
When it comes to credit union social media engagement, there’s a common experience many marketers have. You post something on social media and eagerly await all the likes and comments the post deserves. But [...]
Surfing (whether on the waves or on the web) requires a destination. The destination for normal summertime surfing is clear: the beach. The destination for web surfing is less clear. In fact, there are millions [...]
Strategic planning isn’t just a day on the calendar. It’s not something to take lightly or something to do halfheartedly, either. Why? Because good bank or credit union strategic planning is like a [...]
Your enemies are at the gates. Maybe you already know that. Maybe this is old news by now. But it’s worth specifying exactly how close they are to tearing down the walls, pouring in [...]
