Copywriting is hard. But more importantly, copywriting (if done right) creates a distinct brand voice. As copywriter Ann Handley says, “In an online world, our words are our emissaries; they tell the world who we [...]
As any parent will tell you, a baby’s name is important. And the process might be…long, to say the least. The parents make lists, have disagreements and after much exploration and compromising, name [...]
I’m inside credit unions and community banks a lot. All year long, coast-to-coast, small institutions, large institutions, simple and complex. One common question I’m often asked regardless of the size or complexity of [...]
Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it. – William Durant (Co-Founder of General Motors and Chevrolet) Your credit union works hard to keep and exceed [...]
Your credit union needs results. You need to accomplish your strategic initiatives. You need to increase loan volume. And most of all, you need to grow. But the truth is, you’re not going to [...]
It’s not always nice to say the quiet part out loud, but financial services can be…well…boring. And that’s not a reflection on your credit union or community bank - it’s [...]
America’s service members are exceptional at many things. Their passion, grit and steadfast defense of what’s right keeps all of us safe – something no amount of thanks can ever repay. But they’re [...]
“We believe in investing during economic downturns.” - Tim Cook, Apple CEO The economic storm clouds are all around credit unions and community banks. Inflation is at a 40-year high. Loan demand is slowing. Delinquencies [...]
Email newsletters are a dime a dozen these days. It feels like every author, speaker, company and yes, financial institution, has one. Such a crowded market means it’s more important than ever to stand [...]
Many organizations struggle with it. It’s a real problem preventing progress. And it’s the “S” word everyone knows about but can’t seem to resolve. Yep … silos. Guarding Fort Knox (and Losing the [...]
I was recently listening to a leadership podcast by Andy Stanley and picked up a couple of good nuggets to pass along. What about? Delegation and bottlenecks. Because I know all organizations, including credit unions [...]
Imagine your credit union or community bank as a ship…a ship with an amazing captain and first mate. These two are visionaries, and they’ve steered the ship so long it feels like they’[...]
These days, your credit union or community bank can’t afford to fall behind. And reading industry news is a key ingredient to staying in the loop. Of course, that’s easier said than done. [...]
When I think of the “danger zone,” my brain automatically leaps to Top Gun. Besides riding a cool motorcycle and playing beach volleyball, Tom Cruise’s Maverick literally enters dangerous life-or-death scenarios. And while you’[...]
We’re talking today about the Working Genius model, but I’m curious, has anyone ever said, “Nice going, genius,” to you? Have you said it to anyone? My answer? Yes and yes. Certainly, in [...]
